StockX has released its latest trend report, Big Facts: 2024 Trends, highlights the brands and products that made their mark on the resale market in 2024. The company said the report also shines a light on the brands, collaborations, and sneaker silhouettes that have seen significant year-over-year search spikes on StockX ahead of the upcoming holiday season.
Top Searched Silhouettes
Top trending silhouettes include basketball signature sneakers, skate-inspired shoes, and performance runners.
“As we head into the holiday season, it’s eye opening to look back on this year and see how much has changed in the resale market. There’s never been a more exciting time for customers who want access to culturally relevant items than right now,” said StockX Co-Founder, COO and President Greg Schwartz. “As seen in the diversity of brands included in our year-over-year search increases, consumers are shopping around, creating immense opportunities for companies to win the hearts and minds of customers. At the beginning of the year, nobody could have predicted the massive demand for Stanley tumblers, but it goes to show how important marketing and storytelling is when trying to win share of attention. With Cyber Weekend quickly approaching, we’re watching closely to see how this dynamic plays out and which brands come out on top.”
Key Report Highlights
- Continuing Rise of Asics and Puma
Asics and Puma have continued to rise in popularity on StockX, and have yet to reach their full potential. As buyers continue to diversify their sneaker collections, they’re increasingly discovering and purchasing different styles from these brands. Not only is Asics the fastest-growing searched sneaker brand over the past year, the demand for the Asics Gel-1130 has significantly increased, as trades on StockX have jumped by over 1,000 percent year-over-year. Likewise, Puma has seen over 200 percent increase in searches, with a particular focus on the retro Speedcat (2,638 percent) and Palermo (669 percent) silhouettes. - Standout Sneaker Collabs
Based on the 2024 releases that achieved over 500 trades, the vibrant Nike Air Force 1 Low Cactus Plant Flea Market Fuchsia is reportedly ranked No. 1 for the highest average price premium, achieving 255 percent over retail MSRP. This is followed by the Jordan 1 Retro Low OG SP Medium Olive – a fresh take on the classic silhouette – which took the No. 2 spot with an average price premium of 222 percent. The Jordan Jumpman Jack TR Travis Scott University Red – the first brand new original colorway from Jordan and Travis Scott – rounded out the top three with a 201 percent average price premium.
- Performance Shoes Dominate Demand
StockX said in its report that the preference for performance shoes continues to grow as more buyers search and select these sneakers. Whether for basketball, running, or everyday wear, they are top of the list when it comes to customer choice. The company said the Adidas AE 1 collection, born out of a collaboration with basketball sensation Anthony Edwards, is Edwards’ debut signature shoe and, since its release, consumers have purchased more than $3.5 million worth of the sneakers. Runners like the Nike P-6000 continue to achieve four-digit trade growth year-over-year, and brands such as On Running are seeing increased searches – up by 180 percent – for its sneakers. - Retro Sneakers Here to Stay
There’s no denying retro sneakers are everywhere, and from the increased searches and trades, we know they’re here to stay. Chosen for its style and comfort, the trailblazing Onitsuka Tiger Mexico 66 collection has seen nearly 850 percent uplift in trades over the past year and searches for the brand have risen by 375 percent. Likewise, following the success of the Gazelle and Samba, Adidas is seeing increasing searches for its Spezial (543 percent) silhouette. - Streetwear Remains a Favorite
The company reported that streetwear brands including Denim Tears, Hellstar, and Kith are top of mind for StockX customers showing the apparel market is very much still alive.- Denim Tears — which topped the StockX list as the fastest growing apparel brand in 2023 — has seen nearly 500 percent year-over-year trade growth thanks to the huge success of its sweatshirts featuring the iconic cotton wreath design. And, the brand’s black hoodie has sold more than 6,000 since it was first released in 2023.
- Streetwear staple Hellstar has become one of the fastest-growing searched apparel brands on the platform, hitting over 2,300 percent year-over-year queries.
- Along with KITH (1,481 percent), Stussy (189 percent) and the growing interest in the Supreme x Thrasher (221 percent) and BAPE x Vans (635 percent) partnerships, StockX said buyers are focusing their attention on classic streetwear brands.
- Jordan 4s, Yeezys and Dunks Among Top of Wish Lists
Over 55,000 StockX holiday-inspired wish lists have been created on the platform this year. Out of those, Jordan 4s, Yeezys, and Nike Dunks rank among the most requested sneakers, while hoodies from Fear of God’s Essentials and Denim Tears are the most wanted apparel brands. - Collectibles
The report also calls out character toy company, Pop Mart, became the top-traded brand in the collectibles category in October, surpassing Lego and Bearbrick. Also, thanks to tumbler-mania, Stanley has achieved 86 percent price premium this year to date on the platform and Prada accessories has seen over 500 percent year-over-year trade growth.
To read the latest StockX report, go here.
Image courtesy StockX
