Legendary surfer Laird Hamilton teamed up with Steve & Barry's to launch the WONDERWALL collection, a surf and skate apparel line for men that debuts May 15. The 165-item WONDERWALL collection will be sold exclusively at all Steve & Barry's locations, with every item priced at $9.98 or less. It also is supported by thethisiswonderwall.com website.

According to Steve & Barry's, Hamilton was the first to complete a 360-degree loop on a surfboard, created tow-in surfing to tackle huge waves such as 70-footers, and made marathon-like paddleboard journeys around the world. His 2004 film Riding Giants is among the most successful surfing movies of all time.

Hamilton said, “Wonderwall represents everything I'm about — not only what I wear in and out of the water every day, but also those aspects of life that I'm most passionate about. I'm excited to work with Steve & Barry's to create clothes that look great and are comfortable, but also affordable. Guys that live the surf and skate lifestyle want to spend their time tracking the next big swell or finding a new skatepark, not worrying about having enough money for t-shirts and shorts.”

The line plays on the themes and colors of natural environments such as Maui, where Hamilton grew up and still resides with his wife, professional volleyball player and model Gabrielle Reece, and their daughters. Over 30 original graphic t-shirts in the collection play off Hamilton's approach to life, such as his personal tagline, “Every man is equal before a wave.” Board shorts featuring edgy and artistic details are also at the core of the collection.

The WONDERWALL collection marks Steve & Barry's entry into the surf and skate category, building on the success of recently launched proprietary lifestyle brands that include women's clothing and footwear collections with Sarah Jessica Parker, Venus Williams and Amanda Bynes, men's urban and basketball gear and sneakers with NBA superstars Ben Wallace and Stephon Marbury, and a line of high quality golf apparel with PGA Professional Bubba Watson.

“Surf and skate is a natural extension of our lifestyle brand mix, and Laird Hamilton is the perfect partner to create a line that looks great and embodies his passion for life,” said Steve & Barry's co-CEO Barry Prevor. “Laird is an icon for the millions of young men who live the extreme lifestyle today, and we're very excited to enter the category in a huge way together with such a legend.”