Stage Stores, Inc. reported that total sales for the month of December increased 9.2%, to $241.9 million versus $221.5 million in last year's five-week period ended January 1, 2005. Comparable store sales increased 7.3% versus an increase of 3.1% last year.
Jim Scarborough, Chairman, President and Chief Executive Officer, commented, “We are very pleased with our strong December sales performance. Our comparable store sales were up 7.3%, with all of our major merchandise categories achieving comparable store sales increases during the month. Our accessories, young men's and children's departments led the way with double-digit comparable store sales increases of 12.0%, 10.5% and 10.3%, respectively.”
Mr. Scarborough continued, “Our December sales performance benefited from solid customer demand for our merchandise assortments, as well as strong comparable store sales gains in Louisiana and Mississippi, where our customers are still recovering from the devastating impact of hurricanes Katrina and Rita. Additionally, our gift card sales during December, which are not included in our sales results until they are redeemed, were up approximately 16.5% over last year, reflecting the growing trend of giving gift cards as presents during the holiday season.”
SALES SUMMARYComparable Store Sales Trend Total Sales
% Increase (Decrease) ($ in Millions)
Fiscal Period 2005 2004 2005 2004
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1st Quarter 4.9% 4.5% $310.1 $289.6
2nd Quarter 7.0 (3.2) 309.4 279.9
3rd Quarter 3.9 4.3 306.0 285.3
November 4.6 6.0 110.6 103.8
December 7.3 3.1 241.9 221.5
4th Qtr-To-Date 6.4 4.0 352.5 325.3
Year-To-Date (11 mos) 5.6 2.4 1,278.0 1,180.1