Stage Stores, Inc. said its total sales for the four-week August period ended Aug. 28, 2010 increased 2.4% to $114 million from $111 million in the prior year four week period ended Aug. 29, 2009. Comparable store sales increased 0.5%.

Categories of business that achieved comparable store sales increases during August included accessories, children's, dresses, footwear, intimates, junior sportswear and men's. Geographically, the Midwest and Southeast were the company's best performing regions.

Comparable Store Sales
Total Sales
Fiscal Period
% Increase (Decrease)
($ in Millions)
1st Quarter (0.6 ) (9.0 ) 340 333
2nd Quarter (1.6 ) (10.7 ) 345 342
August 0.5 (9.5 ) 114 111
Year-To-Date (7 Mos) (0.9 ) (9.8 ) 799 786
Andy Hall, president and chief executive officer, commented, “While today's macroeconomic environment has created a cautious consumer sentiment, our back-to-school performance met our expectations. We continue to be pleased with our small market performance as their 2.6% comparable store sales increase exceeded the company performance. We also saw continued sequential improvement in our Texas and Louisiana stores. While still negative, these stores improved for the fourth consecutive month.”

Store Activity

No new stores were opened during August. Looking ahead, the company plans to open nine new Goody's stores, and one new Bealls store, during September.