Anaconda Sports, recently acquired by Genesco, has been named the official sporting goods supplier of The National Junior College Athletic Association (NJCAA) for the three-year period starting Sept. 1, 2010.

”Anaconda Sports is elated with the opportunity to be associated with the NJCAA as their Official Sporting Goods Supplier,” said Les Lombardi, Anaconda’s VP for marketing. “We are committed to servicing all their member institutions and working with NJCAA Headquarters.”

Per the agreement, Anaconda Sports will make available official NJCAA products in its online store as well as produce a printed catalog tailored specifically for the NJCAA member colleges with official NJCAA products and much more. The NJCAA/Anaconda Sporting Goods Catalog will be mailed directly to all 500+NJCAA member colleges in the upcoming weeks. The first edition of the catalog will be focused on men’s and women’s basketball.

“The NJCAA has long been looking for a partner in the sporting goods industry that could make ordering our official products much easier for our member colleges,” said NJCAA Executive Director Mary Ellen Leicht. “Anaconda Sports is a leader in this industry and a great fit for the NJCAA. Their staff has been working tirelessly to create NJCAA specific catalogs for our membership to make the purchasing of these items as simple as possible.”

Not only will NJCAA member colleges be able to conveniently shop for official NJCAA products with Anaconda Sports, but they will also have access to top brands and equipment for nearly every sport, including footwear, uniforms, training tools and more – at the some of the best prices on the internet.