Stage Stores, Inc. reported that total sales for the four week August period ended August 25 increased 9.6 percent to $124 million from $113 million in the prior year four week August period ended August 27, 2011. Comparable store sales for the August period increased 6.5 percent.

The company noted that the comparable store sales increase for August was broad based, with footwear, home & gifts, misses sportswear, petites and plus sizes leading the way with gains that exceeded the company average. Geographically, the South Central, Mid Atlantic, Southwest and Northeast regions all outperformed.

SALES SUMMARY
                     
Comparable Store Sales
Total Sales
% Increase (Decrease)
($ in Millions)
Fiscal Period
2012
2011
2012
2011
1st Quarter 2.5 0.2 366 346
2nd Quarter 5.4 0.9 381 353
August 6.5 (1.7) 124 113
Year-To-Date (7 Mos) 4.3 0.5 871 812

Michael Glazer, president and chief executive officer, commented, “We are very pleased with our August sales performance. Healthy back-to-school selling, strength in our missy and other women’s categories and strong full price selling helped produce our highest comparable store sales increase for the month of August since 2004. We feel good about our merchandise assortments, inventory levels and positive momentum heading into the important fall season.”

The company also reported that it opened a new Goody’s store in Elkin, NC, a new Peebles store in Ticonderoga, NY and new Steele’s stores in Corsicana, TX and Bogalusa, LA during August. The company also closed two stores during the month.