Stadium Goods will offer Ebay buyers coveted sneakers and street wear apparel on an exclusive basis as part of a new partnership with EBay that will expanded the brand's reach beyond its own e-commerce and brick-and-mortar stores.

Additionally, Stadium Goods' co-founder and CEO, John McPheters, will work with Ebay to develop custom sneaker and street wear content exclusively for Ebay.

“As a leader in the sneaker marketplace, we're thrilled to be partnering with Ebay, the world's premiere destination for selling and buying. We believe together, Ebay and Stadium Goods, will offer sneaker enthusiasts around the world the most premium omni-channel experience that consumers have long been asking for,” says McPheters.

Currently, sneaker resellers have only been able to sell their goods either through footwear marketplaces or brick-and-mortar e-commerce retailers. The engagement between Stadium Goods and Ebay will offer resellers access to a larger audience, while Stadium Goods manages all of the back end buyer interaction, fulfillment and customer service functions. Sneaker sales will be updated across all channels in real time and new sneakers will be added daily.

“Ebay is on the pulse of global fashion and culture – including sneaking culture – and we're continually looking to connect shoppers to the things they need and love,” said Jill Ramsey, vice president merchandising for Soft Goods at Ebay. “Ebay shoppers are continually visiting Ebay to shop across a spectrum of price points and products – whether it's collectible sneakers or newly released shoes. With the new Stadium Goods store, we're excited to bring unique collection of sneakers and apparel to our global community of 159 million buyers.”

This past fall, Stadium Goods unveiled stadiumgoods.com, offering sneaker enthusiasts a customer service-focused approach to buying and selling highly coveted footwear, apparel and lifestyle goods. Stadium Goods is the brainchild of co-founders McPheters and Stiller, who pulled from their e-commerce, venture capital and hospitality backgrounds to bring both buyers and sellers an online marketplace as well as a brick and mortar shop in the hotbed of Manhattan's retail scene. It has two stores for buyers and sellers each in downtown Manhattan. To date Stadium Goods is home to well over 15,000 pairs of the desired sneakers.

Stadium Goods engagement with Ebay marks the next phase of the expansion of the brand and the continuing commitment by Stadium Goods to the community of sneaker consumers. Customer service remains to be an integral part of the brands mission and Stadium Goods will continue to innovate and bring the market the best in retail technology for their consumers.