S&S Activewear has appointed sporting goods industry veteran Kendall Whitley as vice president of team sales to spearhead expansion in the team channel. Whitley will report directly to Toby Whitmoyer, chief commercial officer at S&S Activewear.
Whitley brings nearly four decades of sporting goods industry experience, including executive roles at Converse, Adidas, and, most recently, as VP of Athletics for Nations Best Sports (NBS), where he oversaw all business for 125 dealers in the NBS Athletic Division.
During his tenure at NBS, Whitley reportedly established strategic partnerships with 170 key manufacturers and brands and developed sales tools, business education resources and social media strategies to unify the sales team. S&S said Whitley also worked as team sports director for Adidas’ West region, was team sports director for Converse and founded Gameday Sports at the start of his career.
“The sporting goods industry has been my playing field for years now, and this role with S&S is a natural fit as the company expands its work in the team channel,” Whitley commented. “My career has been defined by passionate leadership in collaboration with growth-minded teams eager to push the boundaries of what we can accomplish together. I look forward to partnering with such a dynamic organization.”
“Kendall’s impressive track record and deep industry relationships make him the ideal leader to strengthen our team sales division,” Whitmoyer offered. “His ability to build strategic partnerships and drive growth aligns perfectly with our vision for bolstering our team channel presence.”
Whitley’s appointment marks S&S’s fifth leadership hire since November 2024 as the company continues to strengthen its team across the U.S. and Canada. S&S Activewear completed its acquisition of Alphabroder in October 2024 and the acquisition of TSC Apparel, the parent of Tultex in November 2021.
Images courtesy S&S Activewear
