Srixon and Cleveland Golf reported a new partnership with Arccos, the maker of automatic shot tracking, data and artificial intelligence for golf.
“Capturing and analyzing on-course data has long been an essential tool for the world’s top players,” said Scott Carlyle, senior vice president, global marketing, Srixon/Cleveland Golf. “Through this partnership with Arccos, we’re now bringing that same opportunity to play smarter to our community of golfers, while also adding an incredibly rich new data stream that will help fuel our R&D and future innovations in the golf ball and club categories.”
“Srixon and Cleveland Golf have an amazing track record of building premium clubs and balls for players of all skill levels, including multiple major winners,” said Tom Williams, Arccos’ executive vice president. “Launching this partnership in conjunction with their latest club releases will help ensure widespread awareness of the special offer and facilitate the growth of an on-course dataset that Srixon and Cleveland Golf marketers and engineers will be able to leverage in countless ways.”
