SRAM celebrated a huge 2003 on the road starting with Tour de France. SRAM’s drivetrain components were also victorious in the Men’s and Women’s USPRO Criterium Championships. Heading into 2004 SRAM hopes to continue its success with several strong domestic programs that include Webcor, Jittery Joe’s, and the Victory Brewing Women’s Team.

Additionally, SRAM sponsorship will extend to numerous grass-roots as well as regional teams across the U.S.
Other notable sponsorships include the Yale University Bulldog Cycling Team, DeWar’s Pacific Masters Program,
Healthy Choice, JetFuel Coffee, and elite triathlete Brian Fleischmann.