Spy has adjusted the roles of its leadership team to match the changing consumer and retail landscapes in order to maximize future growth opportunities. Charlie Ninegar, Curtis Ellis and John Gilson will assume new roles tailored to their individual skill sets.
Ninegar, who has been with Spy since 2010, has transitioned into the newly created role of vice president of revenue – wholesale. He will now be responsible for Spy’s top line growth and for providing insight from the wholesale perspective regarding planning and programming for each market. Having identified some key growth areas to take advantage of during the next five years, Ninegar and his team will lead Spy’s data-driven solutions for the needs of its retail partners.
Spy announced in June that Ellis would be relocating from Salt Lake City to Southern California, as he transitioned from the position of western sales manager into his new role as Spy’s sales director. Ellis will now shift into the position of brand director.
Gilson officially joined Spy in 2016 in the role of digital director, spearheading the complete rebuild of Spy’s website and digital presence. He will assume the newly created role of vice president of revenue – digital, where he will own Spy’s public-facing digital experience.
“Last year was Spy’s first profitable year in more than a decade and to keep that momentum going, we need to continue to innovate both in terms of product and the way we make decisions. Spy’s leadership team has been adjusted to keep us more dialed than we’ve ever been in recent years and the excitement here is tangible,” commented Seth Hamot, Spy’s CEO. “Spy is leading the discussion at both digital and physical retail, and their thoughts are affecting more than just the sports industry. The most recent example of this being John and Charlie’s headlining of the eTail East ‘Competing In A Marketplace-Heavy World (And Still Maintaining A Margin)’ panel discussion in Boston this past August.”
In addition to internal team changes, it was announced last week that Zak Hale would be joining Eric Jackson as the latest addition to Spy’s snow program, while the first siblings of surf, Mason and Coco Ho, became a part of the Spy family earlier in the spring.
Photo courtesy Spy
