SportsShoes.com announced it signed a global partnership with community event network Parkrun. The UK-based online running shoe, clothing and outdoor gear retailer said that “it is now exclusively Parkrun’s official retail partner in the UK, while also supporting the global Parkrun community with procurement and distribution of Parkrun’s range of merchandise.”
The deal reportedly marks the largest retail partnership SportsShoes.com has signed to date and reportedly will support “over nine million registered Parkrunners who form part of the Parkrun global community.”
Delivered by local volunteers, Parkrun and junior Parkrun provide free, weekly, timed 5k and 2k social events for participants of all levels in 23 countries worldwide.
The partnership also calls for SportsShoes.com to provide procurement and distribution services for Parkrun merchandise, including its Apricot collection and milestone range, which will be available to the retailer’s customers.
“This new relationship with SportsShoes.com signifies an exciting step forward for Parkrun as we work to improve the Parkrun experience and retail offering for our global community,” commented Parkrun CEO Russ Jefferys. “Together, we will support people to make healthier and happier choices, and we are thrilled to embark on this journey with SportsShoes.com as our trusted retail partner.”
SportsShoes.com Managing Director Brett Bannister said Parkrun has “positively transformed the global running community.”
“[Parkrun’s] mission aligns perfectly with ours at SportsShoes.com, which sees us always exploring new ways to support more people to lead happier and healthier lives through physical activity,” Bannister added. “This is our biggest ever retail partnership and will further support our international expansion strategy by placing our brand, products and expertise at the heart of the worldwide Parkrun community.”
Image courtesy Parkrun
