Last week at Interbike, after two years of data compilation and product development, The SportsOneSource Group announced the launch of a new data reporting platform focused on the cycling retail market. The new platform, SSI Bike Data, aggregates weekly point-of-sale data from thousands of retail locations, including IBDs, chain retailers and many of the largest Internet retailers selling bikes and bike-related gear.
“We have been collecting, aggregating and reporting bike data from our chain, Internet and big box retailers for the last 17 years,” said SportsOneSource CEO James Hartford. “The importance of the New SSI Bike Data platform is based on its ability to focus specifically on the bike and triathlon markets and the substantial addition of independent bicycle dealer (IBD) data that we have been collecting since the beginning of 2013.”
SSI Bike Data features bike footwear, apparel, essentials and equipment data at the category, brand and product at the style/color level delivered to the market within five days of the close of each retail fiscal week. The new platform features eight channels, including IBD shops, Tri Shops, Chain Retailers, Sporting Goods Retailers, Specialty Internet, National Accounts Internet, Mid-Tier Department Stores and Discount Stores and tracks trends across eight geographic regions.
Retailers and vendors got the chance to demo the new SSI Bike Data platform last week at Interbike.
Photo courtesy University Bicycles, Boulder, CO.
SportsOneSource manages a global collaborative communication platform serving the active lifestyle market enabling retailers, manufacturers, brands and industry professionals to develop broader networks of information, solutions and people to manage and grow successful, profitable businesses. The company’s unique proposition provides a collection of proprietary tools that deliver information, news, analysis, information, sales trending data, consumer sentiment measurement and networking capabilities to over 150,000 active lifestyle participants around the world though its four pillars: SSI Data, SSI Research, SGB Media and SGB Jobs.
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To schedule a demo of the new SSI Bike Data platform call 303.997.7302 or email SSIData@SportsOneSource.com.
