SportsMyx Holdings LLC has acquired majority ownership in CoolXposure LLC, a patent pending advertising unit that attaches to the back (intake) of Port-A-Cool units. CoolXposure is an authorized distributor of Port-A-Cool portable evaporating cooling units and sells the licensing rights for CoolScreen Technology. Currently, Port-A-Cool units are on the sidelines of 25 National Football League (NFL) teams, 75 NCAA Division I-A programs, and hundreds of high schools across the nation.
SportsMyx, is sports marketing services based in Alcoa, TN. Businesses include FanU, Inc., Varsity Sports Media, Inc., bLinc Sports, Inc., Unified Armies of America, LLC and SoundDirector.
CoolXposure will continue to be headquartered in Dallas (Southlake), TX. Previous president of CoolXposure and inventor of the CoolScreen Technology, Jack Richards, will continue to serve as the companys President. CoolXposure vice president Sherri Glazier will also continue with the company, serving as Executive Vice President Marketing.
“I am very excited to expand our services to include the CoolXposure brand,” said Gordon Whitener, Chairman and CEO of SportsMyx and CoolXposure. “The CoolScreen Technology is an innovative product that complements SportsMyxs other sports marketing products and services well and has huge potential for both the immediate future and long-term.”
“SportsMyx and CoolXposure are a perfect fit,” said Richards. “The sports marketing expertise and national experience Gordon Whitener and his staff at SportsMyx bring to this partnership will take CoolXposure to the next level and I am very excited to be part of the SportsMyx family.”
