New Balance Launches First U.K TV Campaign
New Balance plans to launch its first ever U.K. television campaign this April, according to MarketingWeek. The campaign will mark the brand's 30th year of manufacturing at its factory in Flimby, Cumbria, and will feature 100 athletes from the county
Cybex Complies With All Nasdaq Listing Standards
Cybex International Inc., the manufacturer of exercise equipment, announced that the Nasdaq Stock Market has confirmed that Cybex is now in compliance with all required standards for continued listing on the Nasdaq Global Market…
Ultimate Direction Fills Newly Created Brand Manager Position
Ultimate Direction, which caters to the hydration needs of walkers, runners, and adventurers, hired Buzz Burrell to the newly created brand manager position…
Zappos.com Celebrates Leap Year; Extends 365-Day Return Policy
Zappos will extend its 365-day return policy to four years as part of a special Leap Year promotion. The extended policy goes into effect on Feb. 29, for 24 hours, to celebrate those customers who make purchases on Leap Year…
BSN Sports Becomes National Health Through Fitness Day Sponsor
BSN Sports/US Games is the latest company in the sporting goods industry to support of SGMA's 13th National Health Through Fitness Day (March 6-7; Washington, D.C.) BSN Sports/US Games will be the Transportation Sponsor of this year’s event wh
Sof Sole Renews Sponsorship with Competitor Group
Sof Sole, a division of Implus, and The Competitor Group (CGI) announced that Sof Sole has renewed its partnership as the Official Insole of the Rock 'n' Roll Marathon Series. Sof Sole has been a part of the Rock 'n' Roll Marathon Seri
The North Face and Patagonia Reevaluate Down Supply
The North Face and Patagonia are looking for alternative suppliers of down feathers after being targeted by animal rights activists for buying from a California company that sources feathers from force-fed geese in Hungary, The Telegraph of London has rep
Texas Retailer Launches Rack Specialty Store Concept
MSP Holdings, LLC, parent company of Austin Canoe and Kayak’s (ACK), has launched www.RackBoys.com in conjunction with the unveiling of the Rack Boys store-within-a-store concept in Austin, Houston and San Marcos, Texas. Rack Boys offers…
RECALL: 10,500 Fuji Saratoga Women’s Cruisers
Advanced Sports Inc. of Philadelphia is working with the U.S. Consumer Product Safety Commission to recall about 10,500 units of the Fuji Saratoga women’s bicycle because the cruiser’s frame can break in the center of the down tube during use
Under Armour to Debut New Cam Newton Commercial
On Wednesday night, Under Armour will premiere its new football commercial, “Cam's Night Out,” on the NFL Network during the NFL Combine. “Cam's Night Out” depicts a Friday night in the life of Under Armour athlete and 2012 NFL Rookie of the Yea
True Temper Expands Roles for Research and Development Team
True Temper Sports, the golf shaft manufacturer, announced two key promotions of members of the research and development team. Neal Haas has been named vice president of composite engineering and development and Greg Cavill as vice president of alloy engi
Billabong Considers TPG’s Revised Takeover Bid
Billabong said Monday it will consider a revised Aus$765.3 million (U.S. $825.3 mm) takeover offer from U.S. private-equity firm TPG Capital. TPG made an offer of the same value early last week, but that proposal precluded asset sales. The initial offer w
OIA VantagePoint: Slower January Ends Solid Fiscal 2012
Outdoor Industry Association® and The SportsOneSource Group released the January 2012 OIA VantagePoint™ Outdoor Industry Monthly Trend Report, which caps off the fiscal year with some complex results — mostly due to the unusually late and tame onset of wi
Bianchi Buys Signficant Minority Stake in SOLA of Australia
Italian bicycle maker FIV Edoardo Bianchi SpA has acquired a significant minority stake in Sport Outdoor Leisure Australia Pty Ltd ( SOLA ), its exclusive distributor in Australia and one of Australia’s most prominent distributors of outdoor brands
Billabong Sells Minority Stake in Nixon, Spurs Takeover Offer
Billabong has sold a 48.5 percent share of its Nixon brand to the private equity firm Trilantic Capital Partners, will close up to 150, or 20 percent, of its stores and slash its dividend in a bid to strengthen its capital structure. The Australian compan
