Bass Pro Shops will open its third Colorado store, which will act as an anchor for a major new development at Centerra, near Loveland.

The retailer signed a Letter of Intent (LOI) with McWhinney, a Loveland-based developer, to anchor a major new development at Centerra.

Located in the heart of Northern Colorado’s commercial and retail hub, the new development will be built at the northeast corner of Interstate 25 and Highway 34.

With its convenient location at the gateway to Rocky Mountain National Park, the approximately 117,000-square-foot Bass Pro Shops will attract shoppers, tourists and travelers from Colorado, Wyoming, Nebraska and beyond. The store will initially generate at least 250 jobs for the region.

“Northern Colorado is known as a destination for some of the top retailers in the country, serving not only the local community, but also attracting shoppers from surrounding states. By bringing Bass Pro Shops to Centerra, we will experience a tremendous opportunity for generating new revenue as well as boosting both short and long-term job creation for the entire region. With the addition of this retail area, Centerra retail sales are expected to exceed $500 million annually,” said Jay Hardy, Vice President, General Manager – Centerra.

Major retail attractions at Centerra include The Promenade Shops, a 700,000-square-foot lifestyle mall, as well as The Marketplace at Centerra, a large retail power center, and the Motorplex, an auto complex with eight major dealers.

“Loveland is already a great place to visit as well as to live, shop, work and play. By adding America’s top outdoor retailer to Centerra, we offer a new retail experience for our residents and Northern Colorado as a whole,” said Cecil Gutierrez, Loveland Mayor. “Bass Pro Shops will be a unique offering for Loveland, serving outdoor enthusiasts in several states.”

“We are very excited to bring Bass Pro Shops to Loveland and be part of the Centerra development,” stated Johnny Morris, Founder and CEO of Bass Pro Shops. “The area's long history of great outdoor traditions, along with this highly visible and accessible location, make it the perfect place to allow us to better serve the many outdoor enthusiasts that live in and travel through this great part of the country.”

“We are extremely impressed with the Centerra development and have enjoyed getting to know the McWhinney brothers Chad and Troy and are very grateful to them for this opportunity,” continued Morris.

Nationally, Bass Pro Shops will host over 120 million people visiting their 77 stores and Tracker Marine Centers across America and Canada this year. The average customer stays 2½ hours and drives an average distance of over 50 miles. Bass Pro Shops was recently named by Advertising Age magazine as one of the Top 10 Hottest Brands in America along with name brands such as Old Spice, M&M’s, iPad and Droid. In addition, Bass Pro Shops was one of only eight retailers in America named a J.D. Power Customer Service Champion, based on customer service excellence. Bass Pro Shops has also been recognized numerous times for their conservation and outdoor education efforts as well as for what they do to support our military men and women.

Additionally new Bass Pro Shops outdoor stores have been announced for Colorado Springs, CO; Atlantic City, NJ; Bristol, TN; Little Rock, AR; Memphis, TN; Sayreville, NJ and Bridgeport, CT.