Kinetic Rolls Out International Road, Cyclocross and MTB Team Rosters
Kinetic, the cycling trainers brand, has seen strong growth in international sales, resulting in the expansion of their athlete sponsorship efforts for 2014…
Cabela’s Names Navico General Outdoors Vendor of the Year
Navico, known for its recreational marine electronics and parent company to the Lowrance, Simrad Yachting and B&G brands, has been named Cabela's 2014 Vendor of the Year for the General Outdoors Category…
April Fool’s: Chaco Introduces Barefoot Sandal
At least some Chaco fans were surprised – and a few disappointed – by Chaco's April Fool's Day press release announcing the launch of Barefoot Z sandal, the lightest minimalist sport sandal ever created at a “mere 40 grams.”…
Easton Outdoor Names Parent’s CFO as New General Manager
Jas D. Easton Corporation of Salt Lake City has named its CFO Darren Cottle as the new general manager of Easton Outdoor, which is comprised of both the Easton Outfitters and Core4Element (C4E) brands. …
Shoes That Fit Appoints Executive Director
Amy Fass was officially welcomed on February 1st, 2014 as Shoes That Fit's third Executive Director in the organization's 22 year history. Fass has been working for several months to ensure a smooth transition into her new position…
Hi-Tec Sports USA Launches Work Line
Hi-Tec Sports USA has officially launched a men’s work and safety boot collection. Hi-Tec has developed five new styles…
Two Ten Launches National Footwear Cares Month
Two Ten Footwear Foundation and Amazon Fashion kicked off National Footwear Cares Month, an unprecedented, industry-wide community service event unifying 100 footwear companies and over 6000 volunteers who will be supporting local charities in a broad ran
Product Architect Continues Adding Staff at New HQ
Product Architects Inc., the maker of Polar Bottle insulated bottles and Cenoté hydration systems, has hired its 11th and 12th employees since moving to its new headquarters…
Adidas Outdoor Signs Ice Climber
Adidas Outdoor added ice alpinist Ben Erdmann, 26, to its team of athletes. Erdmann was introduced to the sport of ice climbing when he was 15, and has since made several notable ascents in Alaska’s Kichatna Mountains…
Patagonia Campaign Seeks to Demystify Fly Fishing
Patagonia, Inc. launched its “Simple Fly Fishing” campaign, a program designed to demystify fly fishing and make it more accessible…
47 Brand Hires Consumer Marketing Manager
’47 Brand, a privately-held premium sports lifestyle apparel and headwear brand, announced that Ryan Johnson has been hired as consumer marketing manager. He previously worked for New Era Cap…
Billabong Raises $31MM with Retail Entitlement Offer
Billabong said it issued over 112 million ordinary shares under a retail entitlement offer, raising approximately $31 million…
Dickies X Tilly’s Desert Lounge Announced
Dickies and California-based specialty retailer Tilly's announced the Dickies X Tilly's Desert Lounge in Palm Springs, April 10 and 11. The brands will showcase a variety of music acts at the legendary Ace Hotel…
Women, Baby Boomers Push Marathon Participation to Record in 2013
The percentage of runners finishing marathons who are women continued to inch up in 2013, when participation rebounded strongly from 2012 and set another record, according to estimates released by Running USA…
Yakima Working to Cut Off Gray Market Sales to Costco
Yakima told its authorized dealers last week that it was working with an international distributor to cut off sales to Costco Wholesale Corp. after learning the warehouse club was selling two of its SKUs at some of its U.S. stores…
