BOWTECH Archery announces the appointment of Scott Henrikson as senior vice president of sales and marketing. Henrikson will oversee all aspects of both sales and marketing directly from the company's Eugene, Ore. corporate offices.
In his new position, Henrikson will oversee all product lines for BOWTECH including its Diamond, Stryker and Octane brands while also holding those same responsibilities for Excalibur Crossbow, which BOWTECH purchased in early 2014.
Henrikson comes to BOWTECH with a track record in sales and marketing for consumer brands. He most recently was with Jarden Corporation where he held several leadership positions including senior vice P\president of sales and marketing for the company's Coleman division. Henrikson's has also held leadership positions with Newell Corporation, Corning and General Mills.
“We're very excited about what Scott brings to the BOWTECH team,” said BOWTECH CEO Ron Johnson. “His expertise in brand growth and his ability to produce exceptional results among his sales teams will be a tremendous asset as we continue to build our brands among bowhunters worldwide.”
“This is a tremendous opportunity, “said Henrikson. “I'm thrilled to be a part of the BOWTECH organization and our portfolio of industry-leading brands. I look forward to working with our teams in Eugene and Kitchener and our customers as we accelerate growth of the company among our target consumers.”
