SGB Sportsmans

Vista Outdoor’s Debt Ratings Upgraded

Moody’s upgraded the debt ratings of Vista Outdoor Inc. because Vista repaid a significant amount of debt over the last two years. The rating agency also expects the company’s operating performance to remain strong over the next 12 to 18 months as ammunition demand remains robust and as the company continues to work through its material backlog.

Gunwerks Makes Hires

Gunwerks, based in Cody, WY, hired Ryan Chalupsky as product development director and Neal Emery as director of brand experience.

Retail Sales Drop In December For Third Straight Month

Retail sales, excluding automobiles and gas, slid 0.7 percent in December compared to November, according to the Commerce Department, as a surge in coronavirus cases kept consumers away from stores during the critical holiday shopping season.

Grundéns Appoints VP, Marketing

Grundéns announced the hiring of Ashley Williams as vice president of marketing. Williams most recently served as senior director global marketing for Keen and vice president of marketing for Amer Sports Americas.

Arcus Hunting Expands Relationship With H&G Marketing

Arcus Hunting, based in Covington, GA, announced the expansion of its relationship with H&G Marketing, Inc. as its sole sales agency of record for Arcus’ brands including Tink’s, Dead Down Wind, Ramcat Broadheads, Trophy Taker, and Rack One.

Boot Barn Sees Q3 Comps Climbing 4.6 Percent

Boot Barn Holdings Inc. said it expects both earnings and sales to top Wall Street’s consensus estimates in the third quarter ended December 26. Same-store sales returned to positive territory despite ongoing headwinds from COVID-19, and the chain’s e-commerce business remained strong.

SGB Media Reports Top Stories Of 2020

SGB Media has reported its Top 20 stories read online in 2020, with the Bass Pro acquisition of Sportsman’s Warehouse and related stories leading the charts. Overall, the SGBonline.com web site had a banner year in readership, recording over 2.5 million page views, a 20 percent increase over 2019.

IHEA-USA Names Executive Director

The IHEA-USA (International Hunter Education Association—USA) announced that Alex Baer has been promoted to executive director effective January 1, 2021.