The Sportsman's Guide, Inc. expects to report total sales of approximately $41.0 million and earnings per share of $0.12 to $0.13 for its third quarter ended September 30, 2003. This would compare to third quarter 2002 results of $36.7 million in sales and earnings of $0.05 per share. Earnings will be above the consensus First Call estimate, which is $0.09 per share.

Gregory R. Binkley, President and Chief Executive Officer of the Company, stated, “Our trend of reporting stronger than anticipated results continues with our third quarter. Internet-related sales as a percentage of total sales will once again exceed 36 percent, compared to 30 percent for the same period one year ago.”