SGB Sports & Fitness

Puma Signs South African Soccer Phenom

Puma signed Percy Tau, the South African professional footballer who plays as a midfielder for Mamelodi Sundowns in the Premier Soccer League, to an endorsement deal. The 22-year-old will be playing playing on Puma’s evoSpeed SL line of boots. “I was attracted to the PUMA brand when they were awarded the sponsorship for Sundowns. I […]

Skechers Performance LA Marathon Expands Activations

The 2017 Skechers Performance Los Angeles Marathon will add a number of innovative partnerships, charitable efforts and sponsorship activations for this year’s race, including a 13-person relay featuring the Los Angeles Chargers.

Gander Mountain Files For Chapter 11

Gander Mountain Co., as expected, filed for bankruptcy in U.S. Bankruptcy Court for the District of Minnesota. The hunt & fish specialist plans to close 32 of its approximately 160 stores in coming weeks but is in active discussions with a number of parties interested in a going-concern sale.

Hibbett’s Q4 Dragged Down By Legacy Sports Categories

Said Jared Briskin, SVP and chief merchant, ”The continued declines of some of our legacy businesses such as performance apparel and footwear, licensed products and equipment continue to reinforce our direction, focusing on sports-inspired fashion products for our stores.”