SGB Sports & Fitness

Amazon Warehouse Employee Charged with Stealing $225K Worth of Workboots and Sneakers

Between November 12, 2022 and June 9, 2023, Asraf Mohamed allegedly created 1,838 unique accounts with Zappos.com, an Amazon subsidiary, using the information of new workers through an Amazon program called Zappos at Work. The program was designed to provide employees with a free pair of work boots or sneakers to be worn on the job. The footwear brands stolen included Timberland, Dr. Martens, Wolverine, Carhartt, New Balance, and Brooks.

Foot Locker and Dick’s Sporting Goods Extend Antitrust Review Period for Merger

Foot Locker Inc. announced in a regulatory filing that Dick’s Sporting Goods, Inc. has voluntarily withdrawn its pre-merger notification and report form under the Hart-Scott-Rodino Antitrust Improvements Act as part of its plans to acquire Foot Locker. The withdrawal, made on July 23, is intended to provide the Federal Trade Commission with additional time to review the proposed transaction.

Conquer Padel Inks First Official Padel Franchise Deal in the U.S.

The franchise agreement with the Baker family, who previously operated 24 Planet Fitness locations across the Midwest, includes plans to open 50 Conquer Padel clubs nationwide. The first four locations are slated for the Northeast, with site selection underway by Conquer Padel’s real estate team.

Astral Expands U.S. Regional Indie Sales Team

“As Astral continues to expand into the broader outdoor market, it becomes more and more crucial to invest in the strength and reach of our on-the-ground sales team,” —Christian Mason, Director, B2B Sales, Astral

ICSC’s Survey Finds Back-To-School Shoppers Seeking Promotions

The 2025 ICSC Back-to-School Consumer Survey found that nine in ten respondents said promotions influence their purchases throughout the season, with 46 percent stating they plan their shopping around specific promotional events, such as Target Circle Week, Amazon Prime Day, Walmart Deals, or Labor Day sales.

Gymshark Opens Store in Manchester, England

The company opened a store in Manchester, marking its first standalone UK store outside of London. The activewear brand now has five stores with plans to open a store in New York City later this year.

Echelon Fitness Acquires B2B Fitness Streaming Platform

The manufacturer of connected fitness products, has acquired Fortë, a B2B fitness streaming platform that enables gyms, boutique studios, influencers, and sports organizations to launch live and on-demand fitness programs. Fortë will be rebranded to “Elevate by Echelon”.

Vuori Accelerates Global Expansion with New Stores in Asia

Vuori announced an acceleration of its global expansion in Asia with the opening of its first stores in Seoul, Korea, this September under a franchise partnership, followed by another in Beijing, China in October. The California activewear brand has also expanded its digital reach with its e-commerce platform now live in 11 additional countries.