Crunch Fitness Franchise Appoints Chief Fitness Strategy Officer
Fitness Ventures, which owns/operates over 70 Crunch Fitness locations across 28 U.S. states, has promoted Bryan Thomas to chief fitness strategy officer (CFSO).
Report: Nike to Delay Launch of NikeSkims
Reuters is reporting that Nike’s launch of its planned NikeSkims activewear brand in the U.S. has been delayed as the two companies work to get the product right, according to a company spokesperson.
S&S Activewear’s Debt Outlook Lowered to Negative on Promotional Industry Softness
S&P Global Rating reduced its outlook on S&S Activewear to negative as the imprintable apparel distributor has underperformed the rating agency’s EBITDA and free operating cash flow (FOCF) expectations since the acquisition of Alphabroder in the second half of 2024, due largely to continued softness in the promotional products industry.
Life Time’s Debt Upgraded on Improved Performance
S&P Global Ratings upgraded Life Time Inc., citing the fitness club operator’s strong performance with healthy underlying demand and membership trends driving EBITDA growth and leverage reduction
Fleet Feet Franchise Opens Third Store in Central Texas
The store located in Leander marks the third store in Central Texas operated by franchise owner Mark King. He also operates stores in Georgetown and Round Rock, TX, respectively.
Tagmarshal Expands Commitment to European Market
As a sign of its commitment to the European market, Tagmarshal has expanded its base in Cork, Ireland, and opened a local office in Spain. Tagmarshal has also made its new online training available in Spanish and French, with Italian to follow soon.
EXEC: Nike Faces Needham Price Target Cut on Slow Recovery
Needham analysts trimmed their price target on Nike to $66 from $75 amid ongoing weakness in brand momentum and a slower-than-expected path to recovery. Needham’s Tom Nikic wrote, “NKE still faces headwinds from rationalizing over-supplied product franchises (Jordan, Dunk), brand heat still appears to be lukewarm, and they now have tariffs to contend with as well.”
Hibbett Launches Back-to-School App Tailored to Kids
Owned by parent company JD Sports, the retailer announced the launch of a new kids e-commerce site, kidshibbett.com, and an app dedicated to selling kids’ product carried by the retailer.
SportsVisio Secures $3.5M in Additional Funding via Multiple Sources
The developer of sports analytics software has raised its total capital to $9 million. The round includes continued support from existing investors Sapphire Sport, Hyperplane, and Sovereign’s Capital, as well as new additions from Mighty Capital, Sony Innovation Fund, Alumni Ventures, Waterstone Impact Fund, and strategic angels.
Report: Lululemon Laying Off 150 Support Center Jobs
The job cuts come as Lululemon on June 6 reported first-quarter earnings that topped guidance but trimmed its earnings guidance for the year as proposed tariffs threaten the company’s supply chain.
Survey: Golf Getaways and Digital Engagement Key Focus for the Average U.S. Golfer
Over half of U.S. players (approximately 23 million in total) take at least one golf trip per year, with 31 percent taking two or more trips. With an average length of 3.33 days, these trips are common to either Florida and California or to overseas destinations such as Scotland, Ireland and the Iberian Peninsula.
Association of Golf Merchandisers Creates Merchandiser of the Year Award
This individual recognition celebrates merchandisers who exemplify creativity, leadership and excellence in golf retail—professionals who consistently elevate the retail experience.Applications are due by September 5, 2025.
Varsity Spirit Launches First Pro Cheer League
Debuting in 2026 with founding teams in Atlanta, Dallas, Miami, and San Diego, the Pro Cheer League provides a platform for elite athletes ages 18 and older to train, compete and continue their cheer careers at the highest level.
TruGolf Holdings to Execute a 1-for-50 Reverse Stock Split
As a result of the reverse stock split, the number of shares of Class A common stock outstanding will be reduced from approximately 40.5 million shares to approximately 0.8 million shares, and the number of authorized shares of Class A common stock will remain at 650 million shares.
Stretch Zone Franchise Opens In Raleigh
Owned by parent company Xponential Fitness, the franchise location in Raleigh’s Seaboard Station neighborhood marks the 398th nationwide location for Stretch Zone.
