Callaway Content Head, Good Good Marketing VP Out After Controversial Ad Blowback
Good Good Golf VP of brand and marketing Jeffrey Lefkovits and Callaway Golf’s director of content and production Alex Upegui have both departed their respective companies in the continued fallout from an ad widely criticized on social media for trivializing violence against women, sources told Front Office Sports.
Darby Communications Promotes from Within to Fill Two New Roles
The Asheville, North Carolina-based public relations and digital marketing agency for outdoor, hunting, fishing, and endurance brands, has shuffled its leadership and service ranks with the addition of a new director of Emerging Services role and two promotions on its client services team.
K-Swiss Partners with ATP
K-Swiss, which is celebrating its 60th anniversary, formed a multi-year agreement to become the official footwear partner of the ATP (Association of Tennis Professionals), the governing body of men’s professional tennis.
EXEC: Oakley, Ray-Ban, Supreme Parent Launches Stock Buyback Program
EssilorLuxottica said the launch of a share buyback program reflects the eyewear maker’s “confidence in its value creation and long-term prospects.” The program calls for the buyback of up to 5 million shares, depending on market conditions.
Legends Appoints President of Merchandise
Legends Global, which oversees services at major sports stadiums and arenas, appointed Aimee Carroll as president of merchandise. Carroll brings more than two decades in merchandising, including senior roles at Catalyst Brands, Amazon, and Lucky Brand.
Report: Youth Team Sports Equipment Sales Boosted by Inflation, Baseball/Softball Gains
Junior team sports equipment sales reached $1.6 billion in the U.S. during the 12 months ending July 2026, growing 3 percent year over year as unit sales declined 3 percent, according to point-of-sale data released from Circana. The dollar increase was driven largely by…
EXEC: New Wave Group to Acquire German Team Sports Supplier Uhlsport
New Wave Group signed an agreement to acquire 100 percent of the shares in Uhlsport GmbH, a German-based maker of equipment, clothing, and accessories primarily for global football (soccer) and handball under the Uhlsport and Kempa brands.
EXEC: Study Finds GLP-1 Users Big Spenders on Fitness
A study from The Consumer Collective shows GLP-1 users taking weight-loss drugs like Ozempic and Wegovy spend $449 a month on fitness, nearly four times the $120 spent by non-users. The study found GLP-1 users are more likely to pay for a gym membership (81 percent, against 43 percent of non-users) and spend more on personal training, supplements, and recovery.
EXEC: Nike, Inc. Sees Stock Downgrade Following Dick’s SG Guidance Cut
Truist Securities became the latest investment firm to reduce its stock rating on Nike Inc. as last week’s downward EPS revision by Dick’s Sporting Goods lowered the firm’s expectations around Nike’s recovery.
EXEC: Decathlon To Acquire 50 Percent of Sport 2000 France
Decathlon plans to acquire a 50 percent stake in the French retail chain Sport 2000 to strengthen its position in France’s rural areas and ski resorts. Decathlon only has five stores in the French Alps and Pyrenees.mountains while Sport 2000 has 190.
Academy Sports Partners with Nike and Jordan Brands on Houston H-Town Classic Tournament
The two-day event will take place at Academy’s Katy, Texas store from October 17–18 from 8:30 a.m. to 7 p.m. each day and will feature junior high and high school divisions in both boys’ and girls’ brackets.
Scheels Sets Up Shop in Cedar Park, Texas for its 35th U.S. Location
The retailer’s newest location in Cedar Park, Texas marks its second the location in Texas and 35th store overall. The store supports more than 500 associates, bringing the employee-owned Scheels national workforce to over 14,000 workers.
Indoor Golf Alliance Names Indoor Golf Standards Advisory Board
IGA said its mission is to serve as the leading hub for connection, education, promotion, and innovation across the industry, from manufacturers and suppliers to facility operators, leagues, instructors, and entrepreneurs.
High School Sports Participation Increases for 5th Consecutive Year
The annual NFHS High School Athletics Participation Survey showed participation in high school sports increased for the fifth consecutive year in 2025-26 and set another all-time record. The gains were led by continual growth of girls flag football and girls wrestling,
EXEC: Lululemon Projected to Deliver Challenging Q2 Ahead of New CEO’s Debut
Lululemon Athletica Inc. is expected to see a sharp decline in Q2 earnings when it reports results this Thursday, September 3. Some analysts believe the retailer may further reduce full-year guidance amid worsening sales trends in the U.S. as investors anxiously await to hear turnaround plans from incoming new CEO, Heidi O’Neill.
