SGB Sports & Fitness

Baltimore Orioles Partner With Fanatics

The Baltimore Orioles and Fanatics announced a new ten-year partnership that will see Fanatics become the team’s official “end-to-end omnichannel retail partner” starting next year.

IFit Appoints Appoints Chief Customer Officer

IFit, the parent of NordicTrack and Proform, and its IFit connected fitness streaming platform, announced that Andy Donkin, former chief marketing officer of Alexa Auto at Amazon, has joined IFit as its chief customer officer.

HanesBrands Partners With University of Michigan

HanesBrands and the University of Michigan announced a multiyear extension to its current apparel partnership that gives HBI exclusive rights to design, manufacture and distribute Wolverine fanwear in the mass retail channel.

Hibbett’s Q2 Misses Analyst Estimates

Hibbett Inc. reported second-quarter results that came in below Wall Street’s targets as the chain was impacted by delayed back-to-school sales and high freight costs. Same-store sales declined 9.2 percent in the quarter. The retailer still maintained its EPS guidance for the year.