SGB Sports & Fitness

Adidas Signs Heisman Trophy Winner Travis Hunter

At the Heisman Trophy ceremony, the most prestigious award in college sports, to be presented on December 14, 2024, Travis Hunter will be honored alongside fellow finalist and Adidas partner, Cam Ward, who signed with the brand earlier this fall.

EXEC: Inside Under Armour’s First Investor Day in Six Years

CEO Kevin Plank underlined the brand’s underdog positioning and attitude by describing the company as a “$5 billion start up.” Senior executives provided an in-depth qualitative overview of the company’s product, brand, and commercial strategies and other key initiatives being executed.

Onelife Fitness to Open in Annapolis

The new facility will feature a 54,000-square-foot sports club with an indoor saltwater pool, strength training areas, group fitness classes, personal training and stretch services, a recovery studio, and other fitness club-based amenities.

Nordstrom to Open New Rack Store in Lubbock, TX

The 30,000-square-foot store will be located in West End Center, which includes Costco, Nike Factory Outlet, Bass Pro Shops, World Market, and Marshalls/HomeGoods, among others. Graco Real Estate Development owns and manages the West End Center in Lubbock, TX.