SGB Sports & Fitness

Adidas and Malbon Golf Introduce The Crosby Collection

“The entire collection is an ode to what golf and fashion became at that time in history but also celebrates how those same characteristics and fashion styles from that time still live on with golfers today.” —Dylan Moore, Creative Director, Adidas Golf

Report: The Changing Dynamics of Country Clubs

The pandemic seemingly increased interest in golf and tennis, leading to more visits and members at country clubs, particularly from a younger demographic. As a result, country club visits are up, and foot traffic is above pre-pandemic levels.

Life Time to Open in Boulder

The 40,000-square-foot space will be renovated as Life Time Boulder, replacing the former Colorado Athletic Club. The site joins Life Time Denver West, opening in Wheat Ridge in the first half of 2024.

JLab Partners with PGA Tour Pros

JLab plans to add to its roster of international golfers in 2024 as its product assortment and brand grow globally in the US, Europe and APAC. JLab is available in more than 100 countries.