Sierra, the TJ Maxx sister brand, will open its 100th store in the Deertrace Kohler shopping center in Sheboygan, WI on May 31.

As part of the milestone celebration, Sierra will be road-tripping from Chicago to Sheboygan in the Sierra Active Wagon stacked with 100 Sierra products that will be available to consumers in the new store, including kayaks, sleeping bags, yard games, sporting goods, pet essentials, hiking boots, yoga mats, running shoes, ski and snow gear, and more.

Sierra will hit the road on May 30 to trek across state lines and arrive in Sheboygan the morning of the grand opening on May 31, with brief stops at a few Sierra stores along the way. Brand ambassadors will give out Sierra swag at each pit stop, including the Kildeer location in Illinois, and the Brookfield store in Wisconsin.

Sierra Vice President and Marketing Director Caitlin Kobelski shared, “Reaching 100 stores is a testament to our loyal shoppers who share our love for getting active. We’re excited to bring our unique shopping experience to Sheboygan, providing a convenient destination to gear up for their next adventure with an extensive selection of top brands at incredible prices. As we continue to grow our nationwide footprint, we will continue to provide shoppers with all the apparel, footwear and gear they need to enjoy the day-to-day activities that suit them best, without breaking the bank.”

The 20,000-square-foot store is a part of TJX Companies, Inc., the off-price retailer of apparel and home fashions in the U.S. and worldwide. Sierra operates over 100 stores.

Image courtesy Sierra