Adidas Basketball Launches New Derrick Rose Campaign
Adidas unveiled its marketing campaign to promote Derrick Rose's new signature basketball shoe, the adiZero Rose 2. “The Bull” is a 60-second spot that celebrates one of basketball's most exciting players and showcases his athleticism, fearlessn
New Balance Featured in Mike Lupica’s Book
Number-one New York Times bestselling author Mike Lupica's latest book “The Underdogs” features New Balance helping a young football player, achieve his dream by sponsoring his team's season with footwear, uniforms and equipment…
Saucony Awards Run For Goods Grant Winners
The Saucony Run for Good Foundation, established to help combat childhood obesity by providing financial support to community-based youth running or athletic programs, has announced its twelfth round of grant winners in conjunction with the first “Nationa
Easton Technical Products Hires New President
Easton Technical Products hired Shane Michelli as president and said he would assume the role in mid October, according to Greg Easton, president of Jas. D. Easton…
Michael Conn Joins Kynetic as CFO
Kynetic, the parent of Fanatics and Rue La La, announced that Michael R. Conn has joined the company as its chief financial officer. Conn's appointment as CFO marks a reunion his with business partner Michael G. Rubin, founder and CEO of Kynetic. Con
Etnies Opens Amsterdam Flagship
Etnies announced the opening of its new Amsterdam flagship store located in Damrak, which is the entrance to Amsterdam. Etnies partnered with its key retailer, Eberhardt, to create this store which…
Teva Hires Ryan Erickson as U.S. VP of Sales
Teva, a division of Deckers Outdoor Corporation, appointed Ryan Erickson as Teva's domestic sales vice president. Erickson has 19 years of footwear industry experience, primarily in sales management, having held sales positions at The Rockport Compan
Austin Canoe and Kayak Launches Video Contest on Facebook
Austin Canoe and Kayak (ACK) has launched the “Why I Deserve to Win a Kayak” video contest on Facebook in a bid to grow its social media community and engage participants in convincing viewers why they deserve to win a kayak by Native Watercr
Point6 Adds Northwest and North Central Reps
Point6, designer and manufacturer of US-made, premium merino wool socks, hired new sales representatives in the Northwest and North Central regions to better focus on their specialty outdoor dealers…
Pennsylvania Schools Sign up for Corporate Sponsorships
School Sports Media, LLC has registered almost 200 Pennsylvania schools, including districts in Pittsburgh and Philadelphia, to offer the first of its kind turnkey sponsorship opportunities for local, regional and national brands interested in saving scho
New Balance Bids for Gloucester HS Stadium Naming Rights
New Balance has bid for the naming rights for Gloucester High School's Newell Stadium in Gloucester, MA, according to the Gloucester Times…
Cabela’s Appoints Chief Marketing and E-Commerce Officer
Cabela's Inc. has hired Scott K. Williams as executive vice president and chief marketing and e-commerce officer. Previously, Williams served as president of Fanatics, Inc., a vertically integrated online retailer of team and league licensed sports a
Nordica Names Pachmayer Rep of the Year
Nordica said Nick Pachmayer of NJP & Associates has received the company’s coveted 2011 Sales Rep of the Year Award. Pachmayer was recognized in mid-September during an awards presentation at Nordica’s annual fall sales meeting in Taos, NM.
Burton Founder Has Cancer
Jake Burton Carpenter, who founded Burton Snowboards, has been diagnosed with testicular cancer. He told his staff at the company that it has been spotted in the early stages and the vast majority of people survive after the chemotherapy treatment and pos
Deckers Outdoor Offers $10,000 Reward to Find Cycle Oregon Volunteer
Deckers Outdoor Corp. is offering a $10,000 reward to the individual(s) with direct information that can help locate friend, family member and long-time Cycle Oregon volunteer Mark Bosworth, missing from Riddle, OR since Sept. 16. As the employer of Boswo
