New Athletic Outdoor Shoe for Kids Buoys Fall Orders at Rocky Brands
Rocky Brands Inc. said fall pre-books for its outdoor and hunting boots are running 5 percent ahead of a year ago despite the mild winter season thanks to new product offerings such as the athletic-inspired Rocky Athletic Mobility product line…
High Sierra Sport Co. Names Sourcing and Creative Chiefs
High Sierra Sport Company promoted Jack Rohrbach to the position of vice president of global sourcing and appointed Kurt Moriwaki as creative director…
OIA Honors Members of Congress for Supporting Outdoor Recreation Industry
Outdoor Industry Association (OIA) presented the 2012 Friend of the Outdoor Industry Award Wednesday to Sen. Jeanne Shaheen (D-NH) and Rep. Dave Reichert (R-WA-8). OIA recognizes members of Congress and administration officials for their leadership in sup
Nike Turns To Twitter for Future Limited Edition Shoe Launches
In an effort to reduce the frenzy generated by the release of its latest shoes, Nike has discontinued midnight launch events and asked consumers to reserve products via Twitter. Prior to release, Twitter accounts for specific Nike stores will notify follo
Bell Hires BMX Rider Cooke as Sports Marketing and Events Manager
Bell has hired former pro BMX rider Allan Cooke as sports marketing and event manager. Cooke¡¯s duties include the identification, management and activation of Bell¡¯s roster of bicycle athletes, the management of Bell¡¯s event presence, and providing mar
Waboba USA Hires Marketing and Sales Director
Waboba USA has named Jordan Sullivan as director of marketing and sales manager…
Billabong Sells Off Major Stake in Nixon
Billabong has completed the partial sale of Nixon, the watches and accessories brand, to Trilantic Capital Partners (TCP) for $285 million. As part of a new joint venture, Billabong and Trilantic Capital Partners (TCP) will each…
Salomon Readies for Second Nationwide Trail Running Tour
Salomon is kicking of its nationwide Salomon Trail Tour for the second year with a mobile showroom that will stop in eight regions of the country starting April 23. At each stop Salomon pro trail runners, sales reps, brand managers and retailers will offe
BikeRadar.com Expanding US Presence
BikeRadar.com, a popular U.K. cycling web site, is coming to the United States, according to its parent company, Future US, a leading hybrid media company specializing in gaming and technology. The new site will provide localized content, including bike t
Johns Hopkins and STX Announce Partnership Renewal
STX, LLC, the lacrosse, field hockey and golf equipment provider, has reached an agreement with Johns Hopkins University that will extend the company's status as the exclusive equipment provider to the Blue Jays Lacrosse program…
NBA’s D-League Signs Sponsorship Agreement with Spain’s BBVA
The National Basketball Association’s Development League unveiled a unique deal that will see sponsor logos on all its playoff team jerseys. The league has signed a pact with Spain’s Banco Bilbao Vizcaya Argentaria S.A. (BBVA) to make the bank
Zephyr Technology Lands Series C Investment from 3M
3M New Ventures has invested in Zephyr Technology, which develops real-time physiological monitoring solutions for well-being applications in healthcare, first responder, sports, military, and industrial markets…
RILA Applauds Congressmen for TPP Letter
The Retail Industry Leaders Association (RILA) applauded a letter sent Tuesday by 27 members of Congress urging U.S. Trade Representative Ron Kirk to avoid inserting complex rules of origin provisions into the Trans-Pacific Partnership (TPP) agreement and
UK’s National Trust Kicks Off Campaign to Get Kids Outdoors
The National Trust, one of the larger conservation organizations in the United Kingdom, has launched a nationwide campaign to encourage sofa-bound children to take to the outdoors and enjoy classic adventures from skimming stones to building dens…
POC Sports Taps Nat Ross to Head up US Sales and Marketing
POC Sports has hired Nat Ross as POC USA Bike Sales and Marketing Manager, where he will oversee the Swedish company's sales of action sports helmets, eyewear, body armor and apparel…
