HandM to Debut David Beckham Bodywear Ad
H&M will debut a 30-second ad during the Super Bowl to launch the new David Beckham Bodywear collection. The spot marks both H&M and David Beckham's inauguration into the Super Bowl advertising line-up. H&M recently announced a long-term alliance wi
NRF Forecasts Retail Industry Sales Growth of 3.4 Percent in 2012
Though high unemployment and uncertainty over the prospects for job growth will continue to dampen the outlook, the retail industry will still grow at a rate faster than many other industries. This year, retail industry sales will rise 3.4 percent, accord
Lowa Featuring New Winter Boots at OR Winter Market
Lowa will be featuring their 2012-2013 new winter boots at the Outdoor Retailer Winter Market trade show in Salt Lake City…
Liberty Bottleworks Taps Brewing Market
Liberty Bottleworks has tapped a new market: making custom bottles for breweries nationwide. The Yakima, WA company said more than two dozen brewers have turned to it for a new way to sell their suds, whether as conveniently sized, durable mini growlers o
Outside’s 2012 Best Places to Work Deadline Set for Feb. 24
Outside magazine has set Feb. 24 as the registration deadline for this year's 2012 “Best Places to Work” nominations. Outside’s Best Places to Work program recognizes employers that empower their employees to live bigger, better liv
Pacific Sunwear Seeing Some Stabilization
While announcing plans to close nearly a quarter of its stores in early December, Pacific Sunwear said its core business is stabilizing with some turnaround efforts starting to pay off…
DSW Lifts Q4 Guidance
DSW Inc. raised its EPS guidance on the strength of strong November and December revenues. Its annual earnings were slightly raised to a range of $2.96 to $2.99 for fiscal 2011 from a range of $2.90 to $2.95 previously. The family shoe chain also plans to
Burton Snowboards Names VP of North American Sales
Burton Snowboards named Sasha Dietschi-Cooper as VP of North American sales for its Burton, RED and anon brands and said he would report directly to John Lacy, EVP of product & North American sales. The company said Global Resort Director Jeff Boliba will
OR Winter Market Offers Multiple Aids for Show Scheduling and Navigation
Outdoor Retailer Winter Market's 2012 Smartphone App is now available for download. In a bid to make it easier to navigate the labyrinthine show floor next week, the trade show is also manning a new info kiosk and launching a text help service. Final
Gear Aid Announces New Odor Eliminator
Gear Aid™, the gear repair and maintenance brand by McNett®, announced the availability of a new odor eliminator. Specially formulated for toe shoes, barefoot shoes and other minimalist footwear, Rank Away™ is a safe and effective solution designed to tr
Outdoor Nation Soliciting Paddlesports Grant Applications
Outdoor Nation is accepting applications from individuals between the ages of 18 and 28 or 501c3 non-profit organizations interested in connecting young Americans with their waterways through recreational paddling…
Dick’s Sporting Goods Taps Anomaly as Ad Agency
Dick's Sporting Goods has selected Anomaly as its new agency, the retailer confirmed. It's the first retained-agency relationship for Dick's and marks a shift from its strategy of relying on an in-house creative team and various production
Skullcandy Reiterates 2011 Earnings Outlook
Skullcandy, Inc. reiterated its net sales and earnings outlook for 2011, previously outlined Nov. 3, 2011 in the company's third quarter 2011 earnings release. The company expects 2011 net sales to increase 44% to approximately $231.0 million from $1
NRF: Holiday Retail Sales Up 4.1 Percent, Surpassing Expectations
The National Retail Federation in the final tally said retailers' 2011 holiday sales beat expectations, rising 4.1 percent to $471.5 billion – slightly surpassing NRF's holiday sales forecast of 3.8 percent growth. Sales at clothing and clothing
Allen Edmonds Taps Jack Nicklaus to Promote Golf Shoes
Allen Edmonds is partnering with Jack Nicklaus, the great American golf icon, to promote the Allen Edmonds line of golf shoes both domestically and globally…
