Smith Optics Makes Appointments in Optics Division
Smith Optics announced its second set of personnel changes this week, this time aimed at growing its sales in the sunglass and optical markets…
Brooks Announces Finalists for 2013 Inspiring Coaches Award
Brooks Running Company recognized the amazing acts of 26 high school track and cross country coaches nationwide by naming them finalists for its 2013 Inspiring Coaches award. In its third year, the Inspiring Coaches program honors high school track and cr
Outdoor Research Extends Rep’s Territory into South Central States
Outdoor Research has extended the sales region of its rep agency Great Plains Mountain Stuff to include the South Central states of the U.S., including: Texas, Oklahoma, Louisiana, Arkansas, Kansas and Missouri…
Adidas Sees Record Soccer Sales in World Cup Year 2014
Adidas expects to achieve new record sales of €2 billion in the football category in 2014, the company announced at a football media day in Herzogenaurach. As the Official Sponsor, Supplier and Licensee of the 2014 FIFA World Cup, Adidas will again
Western Mountain Resorts Report Strong Start to Summer
Warm temperatures and good economic news are nudging western mountain destinations in the direction of a record-breaking summer for lodging properties in 17 communities tracked by DestiMetrics, the Denver-based company formerly known as the Mountain Trave
MEC (Re)Moves Mountains in Rebranding Quest
Mountain Equipment Co-op (MEC) is moving mountains in its quest to become more relevant to a broader slice of the Canadian market. A new logo the retailer unveiled Tuesday eliminates the jagged icon that has long represented its mountain heritage. MEC sai
Zoic Moves into Larger Headquarters in Carlsbad
Zoic has relocated its headquarters to Carlsbad, CA – the heart of the North County San Diego cycling and action sports community…
SIA Reveals Summer Snowdown Line Up
SnowSports Industries America (SIA) named the 20 brands it will showcase to New York-based media at its seventh annual SIA Summer Snowdown on July 17, 2013…
Gibbon Slacklines Product Honored by Creative Child Magazine
Gibbon Slacklines Funline has been awarded the 2013 Kids Product of the Year Award in the outdoor adventure play category by Creative Child Magazine, a national publication that provides parents with the leading and latest information on how to nurture th
Acushnet Co. Earns Worksite Fitness Recognition
Acushnet Company, parent company of Titleist and FootJoy, has been named a Platinum-Level Fit-Friendly Worksite by the American Heart Association…
Hunter Boot Appoints Global Design Director
Hunter Boot, based in London, appointed Ken Pratt as its new CFO while Niall Sloan was appointed global design director…
Ride Snowboards Partners With New Rep Group in Midwest
Ride Snowboards is beefing up its sales force presence in the Midwest through a partnership with newly-created Cold War Sales in the Midwest territory…
Sustainable Apparel Coalition Adds Materials Sustainability Index Web Tool
The Sustainable Apparel Coalition (SAC) has launched the Materials Sustainability Index (MSI) web tool as a new component to the Higg Index suite of sustainability tools for the apparel and footwear industries…
Vans Gears Up For US Open of Surfing
Vans is ramping up for its first year as title sponsor of the Vans US Open of Surfing in Huntington Beach, CA. The Vans US Open of Surfing will take place July 20-28, 2013…
Justin Bieber Re-ups as Face of Adidas NEO
Global POP/R&B superstar Justin Bieber will be the face of the NEO guy´s collection for the second season…
