Minneapolis marketing and brand innovation company Primer180 has appointed Sarah Donnell to the role of President.
Donnell brings with her over 20 years of full-service agency experience in advertising and marketing communications strategy, specializing in enthusiast-based industries such as hunting, fishing, equestrian, and outdoor recreation.
Donnell cut her teeth in the business as Manager of Global Trade Advertising with Northwest Airlines and went on to serve in leadership roles at The Lacek Group, Tripp Advertising, and as President of Amp My Brand.
“I am honored to announce Sarah's on-boarding as our new president of Primer180,” said Chief Innovation Officer of Revo Brand Group Howard Tripp. “Sarah has been a strategic force and trusted partner for us in the past and we are excited to have her join us as President of Primer180. Sarah is creative, savvy, and possesses a keen sense of what's in the best interest of our clients and our talented agency team. Her clear-headed decision-making will chart the course for continued growth and lead us into new territory.”
Primer 180 is a marketing and brand innovation company that concentrates on serving clients in the outdoor arena, including Zippo, Brunton, Thompson Center and others.
