Bear Grylls Plugs Gerber, Craghoppers in New Reality TV Show
The BG logo featured prominently in the first episode of Bear Grylls' new reality TV program, which debuted Monday night on NBC. Grylls and contestants could be seen wearing Craghoppers tops with the BG logo throughout the show. Gerber knives branded
QRide Inc. Launches Dealer Program
Emergency ID maker QRide Inc has launched a dealer program for the company’s QRide Mini product. The QRide Mini Intro Pack is now available and includes 15 pairs of the company’s flagship product, and a small point-of-sale display…
Sports Group International Hires Newest Recruiter
Sports Group International, a leading executive search firm serving the sports industry, has hired Rob Grady as vice president of sports business. Grady will focus on recruiting executives in sports marketing, sales and management across the many aspects
L.L.Bean Launches L.L.Bean Visa Everywhere Giveaway
L.L.Bean and Barclaycard US announced a new promotion for L.L.Bean Visa card members. The Take L.L.Bean Visa Everywhere Giveaway offers an opportunity for L.L.Bean cardmembers to win a cash grand prize of $250,000…
iFitness Changes Name to Fitletic
iFitness, Inc., a maker of hydration belts, running belts and accessories, has changed its name to Fitletic…
Andy Roddick Becomes TravisMathew’s Brand Ambassador
TravisMathew, the golf apparel brand based in Southern California, said former world #1 tennis player Andy Roddick has joined the company as an investor and brand ambassador…
Native Shoes Under New Ownership
Native Shoes, the lightweight EVA footwear brand, has been acquired by Scott Hawthorn, one of the company’s original founders, in addition to a small group of private investors. Hawthorn, who has been actively involved in the brand since its incepti
New England Footwear Expands Headquarters
New England Footwear, the parent of GoLite Footwear, expanded its corporate headquarters to bring everything under one roof in Stratham, NH., as well as to establish U.S. production…
Eastern Mountain Sports, Bob’s Stores Get New CEO
Vestis Retail Group, LLC, which operates Eastern Mountain Sports and Bob's Stores, said James Petty will replace Mark Walsh as its chief executive officer, effective July 8. Petty most recently served as president of retail stores for Carter's I
Nike’s Just Do It Campaign Celebrates 25th Anniversary
Nike's 'Just Do It' campaign, celebrating its 25th anniversary, was feted in a post on Nike's blog. The blog stated the campaign “started humbly with one 'Just Do It' ad.” The low-key spot followed 80-year-old Walt Stack over
Xero Shoes Hires Product Chief, Prepares for Outdoor Retailer
Xero Shoes, whose founders recently appeared on the ABC TV show Shark Tank, has hired Dennis Driscoll as chief product officer. Driscoll co-founded Avia Footwear and most recently was head of global product design for Crocs, has 35 years of experience in
Implus Acquires Shoe Care Assets from Penquin Brands
Implus, manufacturer of Sof Sole and Yaktrax, has acquired the shoe care, insole, and shoe lace assets from Penguin Brands, Inc. As a result of the deal, Nathan, the running accessories specialist, becomes a standalone company under its current ownership
U.S. Forest Service Redefines Ski Area to Accommodate More Outdoor Recreation
The U.S. Forest Service has published an interim final rule that essentially allows ski areas operating on USFS land to offer a broader range of outdoor recreation, such as mountain biking and zip lines. The change was required by a 2011 law Congress pass
Grassroots Names Top Retailer, Vendor and Reps of Year at Summer Show
The Grassroots Outdoor Alliance honored the winners of its annual award program at its 13th annual summer trade show, which drew 330 attendees to Ogden, UT June 10-13 and culminated with the donation of 55 bikes to local kids…
Trek and REI Stores to Recycle Bike Tubes for Accessories Maker Alchemy Goods
Alchemy Goods has partnered with Trek and REI to expand a bike tube recycling network to 600 locations in nearly every state. Alchemy uses the tubes to manufacture upcycled bags and accessories…
