Russell Datson, former account manager at Remington Arms for the Freedom Group and national account Manager at MSC is now Liberty Ammunitions director of sales.

Liberty Ammunition, a manufacturer of performance, lead-free ammunition for military, law enforcement and civilian markets, announces the hiring of Russell Datson as the new Liberty Ammunition Director of Sales.

Datson will assume responsibility for all commercial and retail sales in the US, reporting directly to, Liberty Ammunition Vice President of Sales and Marketing Matthew Phillips.

“In my career both outside and within the Shooting Sports Industry, I have strived to listen to the voice of my customers, as to best understand their needs,” said Datson “Having an appreciation for the complexities of today's business environment has helped me partner with my customers, so that we can both be successful. I am honored to be part of Liberty Ammunition's growth strategy and very excited to help launch our ground breaking, revolutionary ammunition products into the consumer channel.”