OIA Appoints VP of Marketing and Communications
The Outdoor Industry Association announced that Jennifer D. Pringle has been chosen as its new vice president of marketing and communications. Most recently she served as a partner with 4Leaf Partners…
Liberty Safe Acquires 9g Products
Liberty Safe and Security Products has acquired 9g Products, a U.S. manufacturer of patented Biometric handgun vaults, marking the first investment by Compass Diversified Holdings Inc.'s Branded Products segment since the publicly traded investment c
Mec-Gar Selects Epicosity for Marketing
Firearm magazine manufacturer Mec-Gar USA has announced hiring a new creative and strategic partnership with outdoor marketing and advertising agency, Epicosity…
Walther Arms Selects New Sales Rep Agency
Walther Arms has selected a new sales rep agency for 8 eight Northern states…
Ugg For Men Launches Fall Campaign Starring Tom Brady
Ugg Australia launched its first-ever global brand marketing campaign titled “This Is Ugg.” for the fall 2014 season. As a part of the initiative, Ugg for Men will launch a series of three spots throughout the season featuring brand ambassador
Billabong’s Reports Tepid Teen Spending Increased Margin Pressure in Second Half
Billabong International Limited grew its sales in Asia, lowered its losses in Europe and is on track to increase sales in the United States for the first time in years, the company's CEO told investors last week…
Ralph Lauren Launches OMsignal-Powered Smart Shirt at U.S. Open
Ralph Lauren Corp. debuted a compression shirt on the first day of the US Open featuring biometric sensors. The launch demonstrated how smart apparel is leapfrogging the athletic industry and going straight to broader consumer markets…
Cabelas to Open New Ohio Store
Cabela’s Incorporated announced plans to open an 82,000 square-foot store in West Chester, Ohio, serving the greater Cincinnati area…
NWTF To Sponsor 2014 NHF Day
The National Wild Turkey Federation is once again sponsoring National Hunting and Fishing Day…
Famous Footwear Boosted by Canvas in Q2
With a robust profit turnaround at its Wholesale Operations segment and a solid performance at Famous Footwear with the aid of the canvas category, Brown Shoe Co. reported second-quarter earnings that topped internal expectations. Net income in the second
National Trails Day Participation Nears 150,000
The American Hiking Society estimated that more than 144,000 Americans hit the trail on June 7 to participate in National Trails Day, its annual celebration of America’s magnificent trail system…
SylvanSport Offers OIA Rendezvous Attendees Bookend Excursions
SylvanSport has arranged a variety of mountain and road biking rides, hikes, rock climbing and fly fishing excursions for those arriving early or staying late for Outdoor Industry Association’s (OIA) Rendezvous 2014…
Meijer, Skechers Donate 22,500 Pairs of New Shoes to Detroit Area Children
Meijer, Skechers and K.I.D.S./Fashion Delivers teamed up earlier this week to give away 2,000 new BOBS from Skechers shoes to Detroit children in need during a day of fun at the Detroit Zoo…
Industry Nine Taps Reynolds Cycling to Builld Rims
Industry Nine, an innovative wheel, hub and component company based in the heart of the Blue Ridge Mountains of North Carolina, has selected carbon-fiber wheel specialist Reynolds Cycling to manufacturer the rims for its PillarCarbon series of mountain bi
Amer Sports Updates 2014 Outlook
Amer Sports expects global trading conditions to remain challenging, with some regional improvements during the remainder of 2014, it told investor at its annual Capital Markets Day…
