SGB Sports & Fitness

New Balance Seeks Louder Voice

New Balance recently launched “Always in Beta,” its first global campaign, including its first television commercials in about four years. Reaching across 70 countries, the youth-oriented campaign is expected to be twice as large as any in the

Sports Direct Racks Up Impressive 2014

Sports Direct International PLC reported double-digit earnings gains in its fiscal year ended April 26, led by healthy margins and top-line increases at its Sports Retail division. Companywide, revenues grew 4.7 percent to £2.83 billion ($4.4 bn)…