Survey: Most Girls Feel They Do Not Belong in Sports
Data from the most recent Always Confidence & Puberty Survey, shows that by the end of puberty, half of girls surveyed (51 percent) will have quit sports.
Tasc Supports Female Athletes in 50 Peaks Challenge
Tasc Performance will support Melissa Arnot and protégé Maddie Miller as they set out on a Challenge to summit the 50 Peaks of the United States in 50 days.
With Sports Authority Trademark in hand, Dick’s Keeps Competition at Bay
In a move likely to make sure that its competition isn’t resurrected by a new owner, Dick’s Sporting Goods purchased the Sports Authority’s brand name and other intellectual property at bankruptcy auction.
MLB Names Official Bat Sensor Partner
Blast Motion, a Carlsbad, CA company focused on innovating advanced sensor-based motion capture and swing analysis entered a multi-year deal making it the Official Bat Sensor Technology of Major League Baseball.
Dick’s SG Acquires Sports Authority Name
Dick’s Sporting Goods purchased the Sports Authority’s brand name and other intellectual property at a bankrtuptcy auction.
Puma to Sponsor Ballerinas in NY City Ballet Partnership
Puma signed a nontraditional sports partnership with the prestigious New York City Ballet (NYCB), one of the foremost dance companies in the world, as their official off-stage active wear partner. This new alliance furthers Puma’s commitment to and efforts within the women’s training category as well as in the arts and culture arena. Beginning in […]
Active Wear Replaces Swimsuits in Miss Teen USA Pageants
An athletic wear competition will replace the swimsuit portion of the Miss Teen USA pageants, run by Miss Universe.
Fleet Feet Celebrates 40th Anniversary at Annual Franchise Conference
Fleet Feet Sports held its annual National Franchise Conference in Huntington Beach, Calif. June 19-24. The event saw close to 800 attendees over six days and included.
Majestic Athletic Sets Marketing Push for 87th MLB All Star Game
Majestic Athletic, the official uniform provider of Major League Baseball, will deploy three key marketing thematics to connect fans during of MLB All-Star week in San Diego. The themes are “My All-Star”, “Salute to the Military”, and “San Diego Sun & Surf Lifestyle.”
5.11 to Sponsor Reebok CrossFit Games
5.11 Tactical has signed on as the official tactical gear sponsor of the 2016 Reebok CrossFit Games July 19-24 in Carson, CA.
B.U.M. Equipment to Relaunch
B.U.M. Equipment, the California lifestyle brand popular in the 80’s and 90’s, will be relaunched this fall as part of a celebration of its 30th anniversary.
United Sports Brands Canada Transitions to Subsidiary Model
United Sports Brands will transition its brand properties in Canada from a distributor model to a subsidiary business structure.
A Peek at the Financials of EMS, Sport Chalet and Bob’s Stores
This week, we got a glimpse of Vestis Retail Group LLC’s books for May 2016, as the owner of Bob’s Stores, Eastern Mountain Sports and Sport Chalet reported back to the court as part of its reorganization, after filing for Chapter 11 bankruptcy protection in April.
Wilson Sporting Goods Partners with Material Sciences Corp.
Materials Sciences Corporation and Wilson Sporting Goods Co. have entered into an exclusive agreement to explore mutual technology opportunities in the sporting goods space.
Despite Bankruptcy, Employees Praise Sports Authority
15,000 jobs to be lost, but no pitchforks and torches here. We look at why the sporting goods retailer still gets favorable reviews.
