Longstreth Sporting Goods Appoints Softball Manager
Longstreth Sporting Goods hired Danielle Dike as its softball manager.
Axe Adds Slugger Mookie Betts as Ambassador
Axe Bat, a division of Baden Sports Inc., announced a multiyear partnership with All-Star outfielder Mookie Betts of the Boston Red Sox.
Rollerblade Sponsors 26.2 Skate Marathon
Rollerblade served a presenting sponsor for Skate San Francisco – The Barbary Coast Experience. The three-day celebration, spanning from July 8-10, 2016, brought inline skaters from around the country together for the west coast’s only 26.2 skate marathon.
Fabletics Sets Store Openings
Fabletics, the activewear line co-owned by actress Kate Hudson, plans to open stores in Southern California, Nevada and North Carolina this summer.
Mavic Names Hawley US Distributor
Mavic has selected Hawley of Lexington, SC to distribute its wheels and other bicycle products across the United States.
UFC Sells Organization to Private Company
The UFC, the world’s premier professional mixed martial arts (MMA) organization, was acquired by WME | IMG.
Amazon Shares View of Sports & Fitness Industry at SFIA Summit
The SFIA 2016 Industry Leaders Summit (ILS) will feature Amazon Sports’ Category Lead, Fouzan Mansuri, and Sports Marketing Lead, Ryan Elvers, in a keynote chat.
Adidas Points Infringement Lawsuit at Skechers (Again)
Adidas filed a suit against rival footwear company Skechers, submitting to the U.S. District Court for the District of Oregon that Skechers, “shameless imitations tarnish the reputation of our brand.
Performance Sports Group Board Member Resigns
Performance Sports Group Ltd. shared that Larry Lucchino has resigned from the Board of Directors, effective immediately.
Under Armour Rallies Bryce Harper, Cam Newton in Upcoming Campaign
Under Armour unveiled its newest global marketing campaign, driven by the tagline, “It Comes From Below,” with sports featuring Bryce Harper and Cam Newton.
Future Leaks New Reebok Footwear Partnership
Reebok’s upcoming footwear partnership with rapper Future was leaked by the artist Sunday July 10 in an Instagram post from his personal account.
Nike Enlists Kevin Durant in Commitment to Growing Basketball in China
Nike Basketball and new Golden State Warriors player star Kevin Durant will begin a weeklong tour of Greater China, where the basketball star will hold clinics with local kids, make surprise visits and share new insights into Nike Basketball innovations.
Dick’s SG Renews with PGA Tour Champions
PGA Tour Champions and Dick’s Sporting Goods announced a three-year title sponsorship renewal of the Dick’s Sporting Goods Open through 2019.
Sports Authority Reaches Settlement Over Consignment Vendor Claims
Sports Authority has reached a deal that will allow it to sell pre-bankruptcy goods bought on consignment as part of its ongoing liquidation efforts.
Total Hockey Files for Bankruptcy Protection, Seeks Sale
Total Hockey filed for Chapter 11 bankruptcy petition in U.S. Bankruptcy Court in St. Louis. The 32-store chain, founded in 1999, is seeking a sale of the company.
