Under Armour Taps Cam Ward to Lead Strong NFL Draft Class for the Brand
UPDATED: NFL and NFLPA Helmet Lab Testing Results by Brand and Model
EXEC: Intersport International Will See Prodigal Son Tom Foley Return as CEO in July 2025
EXEC: Trump Admin Hits “Pause” on Most Higher Tariffs; Bumps China to 125 Percent
EXEC: Trump Threatens to Push China Tariffs to 104 Percent Total
SGB Update
Sports Endeavors Extends Reach to the Midwest with Soccer Master Acquisition
Sports Endeavors, a portfolio company of Seawall Capital, LLC, acquired Soccer Master, a six store specialty chain based out of St. Louis, MO, serving four Midwest states.
Crunch Franchise to Open Crunch Norfolk this Fall
Crunch Norfolk will be Fitness Ventures LLC’s 68th gym and fourth location in Virginia, with plans to open at least 10 more gyms in 2025.
PickleRage Expands Midwest Footprint with Ohio Franchise
PickleRage at Centerville is part of a larger, nationwide expansion strategy as the brand continues to grow its presence in markets nationwide.
SGB Updates Will Not Publish on Good Friday, April 18
SGB Media will not publish its regular SGB Morning Update or SGB Evening Update newsletters on Friday, April 18 in observance of Good Friday. SGB will resume normal distribution on Monday, April 21.
Revelyst Transitions President Role at Precision Sports Technology Platform
Jeff Foster is assuming the role as president of the company’s Precision Sports Technology segment as Jon Watters and Scott Werbelow, co-presidents and Foresight Sports co-founders, move into special adviser roles with the company.
SGB Executive
EXEC: Sports Direct Inks Retail Agreement to Expand in Australia and New Zealand
Accent Group plans to build a large Sports Direct business in Australia with an initial rollout of at least 50 Sports Direct stores plus online targeted over the first six years.
UPDATED: NFL and NFLPA Helmet Lab Testing Results by Brand and Model
Notably, the NFL said the lab testing results are supported by recent on-field data — players who wore top-performing helmets had a substantially lower rate of concussions than players wearing lesser-performing helmets.
EXEC: Intersport International Will See Prodigal Son Tom Foley Return as CEO in July 2025
Tom Foley most recently served as CEO at Go Sport where led a chain of stores and a network of international franchises. Foley’s background also includes a stint as general manager for Intersport UK and Ireland, a role he served in for six years until 2017.
EXEC: Fila and Anta Brands Carry a HSD China Retail Growth Trend into First Quarter
Retail sales for the Fila brand in the 2025 first quarter in the China market again increased in the high-single digits year-over-year, consistent with the growth trend in the 2024 fourth quarter.
EXEC: Yue Yuen’s Pou Sheng China Retail Unit Declines Again in March
Yue Yuen’s Pou Sheng China retail business and the YY Sports retail brand posted another down month in March 2025 but the decline did moderate month-over-month from a deep decline in February.
