New York Giants running back Saquon Barkley has invested in X2 Performance, a non-carbonated energy drink brand and comes as part of a $16 million Series D raise led by previous investor L Catterton, a private equity firm backed by LVMH.
Barkley joins X2’s existing athlete shareholders including Kawhi Leonard from the NBA and NFL linebacker Lavonte David. The athletes are also involved in product development. Other individual investors include ESPN reporter Adam Schefter and action sports agent Lowell Taub.
“Having Saquon evolve from an avid user of our products to an investor and partner is invigorating for the brand and our retail partners,” X2 CEO Mark French said in a statement. “The scope of investors who have joined Saquon within this raise are of equal stature in their respective fields and only furthers our belief that we have merely scratched the surface of X2’s ability to fill a void in the energy drink and supplement markets.”
Photo courtesy X2 Performance/Saquon Barkley
