Sports Authority has selected Allurent on Demand to add interactive
shopping experiences to their core ecommerce website
(www.SportsAuthority.com) and other related brand sites.
“We know that our website is critical for both online and offline sales,
and that the experience our customers have on our site directly impacts
our success,” said Clay Cowan, VP of Ecommerce at Sports Authority.
“With Allurent on Demand, we will be able to dramatically improve our
online shopping experience and we will have the flexibility and control
we need stay in synch with our high-paced merchandising cycles on all of
our sites.”
Allurent on Demand (AoD) is a hosted, software-as-a-service offering that increases customer satisfaction and site conversion by quickly and cost-effectively deploying interactive merchandising widgets to retailers' existing websites including social media sites like Facebook.
Graeme Grant, chief executive officer of Allurent, commented, “Sports Authority has already established a strong presence in ecommerce and they know that a better shopping experience has a direct impact on sales and satisfaction. So, it is particularly exciting for us to be selected to help them get to the next level by adding highly interactive, easy-to-shop and on-brand experiences.”
