Sports Authority announced the kickoff of its 60th annual Sniagrab sales event beginning this Saturday, Aug. 30 at select stores throughout Colorado and Utah.

Sniagrab is bargains spelled backwards and is the world’s largest ski and snowboard sale, offering customers the chance to save 40–90 percent off original prices on previous years’ ski and snowboard equipment, winter apparel and accessories. The sale features merchandise from leading brands such as Burton, Volkl, K2, Salomon, Columbia, The North Face, Sims and more, all at major discounts below their original price.

“We look forward to Sniagrab every year and are thrilled to celebrate this significant 60- year milestone of our favorite annual sales event,” said Stephen Binkley, executive vice president and chief merchandising officer of Sports Authority. “Our customers have come to know and love Sniagrab, and they patiently wait for this announcement every August in order to get the deepest discounts on ski and snowboard equipment, winter apparel and more for the upcoming season. We anticipate another successful year and look forward to providing our customers with great value, outstanding service and winter essentials from our leading brands.”

Customers are encouraged to get in line early to take advantage of exclusive deals and promotions, including Bonus Bucks for the first 250 customers in line and a chance to win a $500 Sports Authority gift card towards their Sniagrab purchase.

Members of The League by Sports Authority are invited to shop early for the best selection, from August 23–29 – one week before doors open to the general public at 8am on August 30. Members will also receive an additional 10% off their entire purchase. Customers can join The League at sportsauthority.com/theleague to gain early access to the sale.

Exciting Promotions and Events

The first 250 customers in line on Saturday, August 30 will receive Bonus Bucks ranging in value from $10–$100 for use towards their Sniagrab purchase.

Customers who purchase $300 or more in merchandise on August 30 and 31 will receive a special Sports Authority cash card (worth $25 when purchase is $300-$399.99; $50 when purchase is $400-$499.99; $75 when purchase is $500-$599.99; and $100 when purchase is $600 or more).

Six customers will win a Vail Resorts Epic Local Pass, a $549 value. Customers can enter to win August 30–September 7 at the Colorado Sports Authority Sniagrab locations listed below.

One customer at each Sniagrab location will be randomly selected to win a $500 Sports Authority gift card towards their Sniagrab purchase, valid only on Saturday, August 30.

For more information on Sniagrab promotions and events, please visit sniagrab.com

Sniagrab Schedule

The League by Sports Authority Members-Only Sales Event
August 23–29, 2014, 10am–8pm

Sniagrab General Public Sales Event:
August 30–September 7, 2014

Labor Day Weekend Hours
Saturday, August 30, 8am–10pm
Sunday, August 31, 9am–9pm
Monday, September 1, 9am–10pm

Regular Hours After Labor Day
September 2–6, 9am–9:30pm
September 7, 9am-9pm

Sniagrab Locations

Sports Authority Colorado

Denver Sportscastle®           1000 Broadway           303-863-2260
Littleton         8055 W. Bowles Ave.         303-973-3794
Park Meadows         7848 E. County Line Rd., Lone Tree         303-792-3374
Boulder         3320 28th St.         303-449-9021
Fort Collins         425 S. College Dr.         970-482-5307
Colorado Springs         7730 N. Academy Blvd.         719-532-1020

Sports Authority Utah

Salt Lake City Sportscastle®           5550 S. 900 East, Murray           801-263-3633