Kim Highfield, CEO and founder of SportPort, a U.S.-owned, women-operated specialty athletic apparel company with headquarters in Charlotte, NC, announced the appointment of Greenville, SC-based Sector Sports & Associates to help develop strategic retail placements, business development activities and product line expansions for its women’s activewear business.

SportPort has been seeking a strategic business partner to help expand its collections to brick-and-mortar specialty shops, sporting goods retailers and to improve and enlarge upon its online business presence. Sector Sports’ industry connectivity and enterprise experience in the U.S. consumer sports markets made the decision process an easy one for SportPort management.

“Building a true network of retail relationships across the country with branding and sales channel experts like Sector Sports’ company president Joseph White has been a goal and an integral part of the equation we will be utilizing in promoting our expansion plans,” Highfield said. “Under new strategies to serve the American women’s activewear market, SportPort will have both an innovative web-based merchandising capability and a brick-and-mortar retail sales team making us a true branded activewear business partner catering to as broad a women’s fitness audience as possible.”

White added, “We are very excited to be working with team SportPort as they are a great fit for bringing new high-performance fabrics, patented technologies and exclusive designer styling to a diversified variety of ecommerce and wholesale/retail platforms. The combination of their core women’s activewear marketing programs combined with our company’s market knowledge of the sporting goods industry will provide some of the best retail trade and consumer opportunities in the industry that we have ever experienced in our long career working globally in branded sales and sports product distribution.”