Sportcraft America, the maker of of indoor and outdoor sports products, launched its new B2B exchange, a new web portal granting independent
retailers access to view available inventory, identify
distribution centers and purchase products at wholesale prices,
conveniently, 24 hours a day. 

Sportcraft, based in Budd Lake, NJ, has a wide range of products, including table, lawn and tailgating games, dartboards, volleyball, badminton, billiards and table tennis.

Sportcraft's new B2B exchange was created to benefit small, independent retailers – such as campgrounds, local sporting goods stores, general merchandise retailers and more – that do not have the buying power of the major nationwide chains.

“We are pleased to announce the launch of our new retail B2B
exchange,” said Jeff Kambak, senior vice president of sales for
Sportcraft Ltd. “This new initiative will greatly benefit smaller,
independent retailers nationwide.  As the largest manufacturer in family
recreation, Sportcraft has excellent buying power, allowing us to
negotiate the best prices available. We take those savings and pass them
on to our retail partners.  We believe that our B2B exchange will help
smaller stores improve inventory turns and gross margin return on
investment by helping to manage their stock purchases more efficiently.”

Retailers can register at by clicking the “Wholesale Partners,” then “New Customers” links at the bottom of the page.  Following the prompts, retailers are required to enter their company contact information and Tax ID number.  After verification from Sportcraft's finance department, the retailer will be able to sign in, check inventory and distribution centers and place orders at their convenience.

Sportcraft's new B2B exchange will also provide retailers with two new payment options; credit card or terms that may be extended based on a credit review.  Additionally, new customers will receive a 10 percent discount off their first order (shipping excluded) by simply entering the promo code, B2BLAUNCH10, during check out.

Sportcraft products are available at independent and major retailers nationwide including Target, Wal-Mart, Sears, Kmart, Costco, Sports Authority, Dick's Sporting Goods, Toys 'R' Us and many more.