Sport Supply Group, Inc. has been named the exclusive distributor of Nelco branded track and field products for the U.S. Nelco is one of the most prominent brands in track and field, with many of Nelco’s products used at recent World Championships and numerous Olympic Games.
Sport Supply also announced that 3-time Olympian Amy Acuff and World Class athlete Tye Harvey, will be endorsing SSG’s track and field products.
Amber Anand, Director of Nelco Athletics said, “We are extremely pleased with this new distribution alliance and are very impressed with Sport Supply Group’s marketing, distribution, customer base and Internet technology capabilities. The Nelco brand and SSG’s PortaPit brand make for a very complete and powerful track and field product line.”
Geoffrey P. Jurick, the Company’s Chairman and Chief Executive Officer said, “This exclusive distribution agreement is another step in our overall strategy to make our business more scaleable to expand revenues while leveraging our recently announced Platinum Team Dealer platform. Our new alliances with Nelco, Amy Acuff and Tye Harvey will add tremendous marketing and revenue opportunity to our track and field business.”
