Sport Supply Group, Inc. has been named as the Official and Exclusive Track and Field Sponsor to the National Interscholastic Athletic Administrators Association (“NIAAA”). The NIAAA promotes the development of state athletic administrator organizations that contribute, in cooperation with their state high school associations, to the interscholastic athletic program of each state.

The NIAAA has selected SSG as the exclusive track and field sponsor to offer its PORTaPIT line of Track and Field equipment to the most prominent Athletic Administrators governing the budgets of over 20,000 Schools in the USA. The NIAAA’s selection of PORTaPIT, SSG’s name brand track and field division, provides a vehicle for the branding of the NIAAA logo on all of SSG’s track and field products. Schools bidding on track and field products may now request that the NIAAA logo be included on products specified in each bid.

Geoffrey P. Jurick, the Company’s Chairman and Chief Executive Officer said, “This exclusive sponsorship agreement is another step in our overall strategy to generate incremental revenues while leveraging our Platinum Team Dealer platform. We believe that our recently announced alliances with Nelco, Amy Acuff and Tye Harvey and now the NIAAA will add tremendous marketing and revenue opportunity to our track and field business.”