Sport Chek, the flagship banner of The Forzani Group Ltd., announced its partnership agreement with ParticipACTION, to help build awareness about the benefits of sports and physical activity among Canadians.
To launch the partnership, Sport Chek will help spread ParticipACTION's message to more Canadians by providing its online members with simple tips to integrate physical activity into their daily lives in fun and easy ways. In addition, to help reach more communities and families, Sport Chek will be broadcasting ParticipACTION's message within its stores TV units and flyers.
“This new partnership will allow for the continued and genuine commitment of Sport Chek, to inspire Canadians to get active and increase their sport participation,” said Christie Cameron, Promotions & Sponsorship Manager of The Forzani Group Ltd. “We look forward to working on many more joint promotional programs with ParticipACTION to help our customers make the move to become more physically active.”
“We share Sport Chek's commitment to supporting and promoting sport and physical activity across the country,” says Kelly Murumets, President and CEO of ParticipACTION. “We all have parts to play in getting our children and adults to move more. It's through partnerships like this that we can work together to realize our vision-a society where Canadians are the most physically active on earth.”
According to the statement, ParticipACTION is the national voice of physical activity and sport participation in Canada. Originally established in 1971, ParticipACTION was re-launched in 2007 to help prevent the looming inactivity and obesity crisis that faces Canada.
