Sport Chek is putting real employees in its marketing to focus more on its staff’s expertise and the in-store experience.
Recent marketing creative had focused on grit and inspiration but the Canada sporting goods chain wanted to place more of a focus on the store with more consumers beginning their shopper journey online.
“We started to see that our customers were buying differently so we needed to stay current with how our customers viewed us,” DeHaas told Canada’s strategyonline.ca. “Although they appreciated and really loved that sweat and intensity, they were also becoming more sophisticated.”
Sport Chek partnered with Anomaly on the creative for its new campaign.
One execution can be seen below.
Photo courtesy Sport Chek
