For its 50th Anniversary, Specialized is celebrating by offering free repairs and tune-ups to “get any bike, from any brand, back in riding shape” on October 26.
The global bike repair program aims “to get one million bikes back on the road by the end of 2025 and also offers “free tune-ups, free helmets for kids, and discounted repairs at participating retail locations worldwide.”
The company’s Reduce, Reuse, ReSpecialized program is one of a series of future repair days and community events.
This first-of-its-kind program from the brand underlines its mission to “pedal the planet forward and its belief that the humble bicycle, which many of us already have, is an easy yet powerful way to deliver mental, physical and environmental benefits just by pedaling.”
Specialized was founded in 1974 “by riders, for riders.” Based in Northern California and with locations worldwide, the company “delivers innovative and functional products that enable every rider to perform at their best, all with the goal of pedaling the planet forward.”
Specialized identified that the most common issues that prevent consumers from riding are straightforward service ones, including flat tires, a noisy chain or brake adjustments. With the program, riders can get simple issues addressed for free, onsite by Specialized experts at one of the brand’s retail partner locations on October 26. Following an inspection, Specialized will provide a coupon to come back for big discounts on service or parts for bikes that need more extensive repairs.
“For 50 years, we’ve been motivated by the pure love of riding and spotlighting the benefits bikes provide for our communities and health,” said Specialized Founder Mike Sinyard. “For example, we formed Outride, a non-profit committed to using cycling to support the cognitive and physical well-being of youth to underline the power of two wheels–as we look toward the future, we don’t care what kind of bike you ride, we just want you riding it. By getting one million bikes back on the road and inspiring more to ride, we can collectively reduce our carbon footprint, help our bodies and steer toward a better future.
”Reduce, Reuse, ReSpecialized can create a lasting impact: For example, in a single year alone, one million new riders pedaling an average of just 12 miles per week can reduce global carbon emissions by 438 million kilograms of CO2, burn 25 billion calories, reduce screen time by 66.6 million hours and equal the C02 reduction of planting 7,242,368 million new trees,”* continued Sinyard.
Specialized continued, “From making the first production mountain bike with the Stump Jumper in 1981 to creating the Tarmac SL8 racing back in 2023, for 50 years, Specialized has focused on innovations that benefit riders and Reduce, Reuse, ReSpecialized fits within the company’s mission, inspiring the world to ride and pedaling the planet forward.”
Image courtesy Specialized
