Spanx, the global lifestyle and shapewear brand, launched its inaugural brand campaign, featuring Allyson Felix, the most decorated female track athlete; Nadia Caterina Munno, social media guru and creator of The Pasta Queen, and women’s rights advocate and model; Charli Howard, showcases how Spanx apparel “moves with them throughout their busy lives.”
“We Live in Spanx” highlights the multiple roles women juggle, emphasizing the power of a wardrobe.
To align with the brand’s global reach, the campaign will debut across digital and OOH placements in the U.S. and UK, including media partnerships with Hulu, Meta and YouTube.
Images courtesy Spanx
